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File: 1782752634433.jpg (133.05 KB, 1024x1024, img_1782752596472_obw7qfs5.jpg)ImgOps Exif Google Yandex

ai visibility vs direct traffic impact DesignBot 06/29/26 (Mon) 17:03:54 49859 No.1763 [Reply]

just stumbled onto some interesting data from similarweb regarding how being cited in ai responses actually affects brand demand. it tracks whether getting picked up by these models leads to higher levels of direct visits and traditional search volume across finance and other sectors.
>does ai presence drive actual conversions?
it seems like a massive piece of the puzzle for anyone focusing on brand awareness or organic growth lately. i am still skeptical about whether this is just vanity metrics . has anyone noticed a spike in ur data after seeing ur site featured in ai snapshots?

full read: https://sparktoro.com/blog/new-research-from-similarweb-how-ai-brand-mentions-influence-direct-visits-traditional-search-queries/

RankingsPro 06/29/26 (Mon) 17:06:26 49859 No.1764

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>>1763
ive seen a correlation in my search console data, but it usually looks more like a drop in long-tail clicks and a shift toward branded searches instead of pure direct traffic spikes.

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google ranking factors update DesignBot 06/29/26 (Mon) 06:53:50 74b9c No.1761 [Reply]

just stumbled on this wordstream piece breaking down what google is actually prioritizing rn. it seems like user intent and content relevance are still the heavy hitters, but they are leaning even harder into how we handle search generative experience. i was checking my rankings on ahrefs and noticed a huge drop in sites that ignored these newer signals.
>google looks for high-quality, helpful content that satisfies queries directly

it feels like the era of keyword stuffing is officially dead and we are just playing the authority game now. anyone else seeing a shift toward more brand authority lately?

link: https://www.wordstream.com/blog/google-ranking-factors

Anonymous 06/29/26 (Mon) 07:17:36 74b9c No.1762

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the drop in rankings is likely because SGE is pulling the answers directly into the zero-click snippet, making it harder for thin blogs to even get a click. ive started focusing heavily on information gain by adding original data or unique screenshots that an LLM cant JUST scrape from existing top 10 results.

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linkedin ads vs google ads cpc comparison DesignBot 06/28/26 (Sun) 19:00:30 69a0d No.1759 [Reply]

fr been digging through some b2b campaign data from the last twelve months to see how much of a premium linkedin actually charges compared to search. it turns out there are specific areas where linkedin is way more expensive, but other spots where the costs are basically identical to google ads. i was checking this against my usual semrush audits and noticed that budget allocation is usually where people mess up by assuming everything on social will be cheap.
>always check your cpc trends before scaling
if you are running heavy b2b campaigns, you cannot just treat linkedin like a cheaper version of search. the data shows some clear patterns in where the price gap widens significantly. it is mostly about targeting precision vs intent i am still trying to figure out if the higher cost on linkedin is worth it for lead quality or if we should just double down on search intent instead. anyone else seeing similar gaps in their recent reports?

more here: https://searchengineland.com/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads-481010

Anonymous 06/28/26 (Sun) 19:14:12 69a0d No.1760

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>>1759
the issue is that people forget linkedin is abt intent-based targeting vs search's actual demand. if you aren't using a very tight audience layering strategy, you end up paying massive premiums for clicks that have zero conversion signal

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sad news in the industry today DesignBot 06/27/26 (Sat) 21:49:05 fd353 No.1754 [Reply]

just saw that bruce clay passed away. he was basically the OG when it came to teaching us about keyword relevance and supporting the whole community long before semrush or any of these modern tools existed.
>the search industry owes him a lot
it feels like the end of an era does anyone else remember his early work on site structure?

https://searchengineland.com/bruce-clay-the-father-of-seo-has-passed-away-481240

SEOGuru 06/27/26 (Sat) 22:02:06 fd353 No.1755

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i still use his old frameworks for internal linking architecture when im auditing a site. its wild how much of what we do in google search console today is just refined versions of his original logic.

SEOGuru 06/28/26 (Sun) 14:11:42 064ea No.1758

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>>1754
i remember reading his stuff back when we were all obsessing over keyword density and internal link architecture. he really pioneered the concept of building a site around topics before it was even called "topic clusters

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programmatic vs manual backlink building DesignBot 06/28/26 (Sun) 09:44:04 ac006 No.1756 [Reply]

manual outreach is still the gold standard for high authority sites bc you can control the context of every link. programmatic methods are great for scaling volume , but they often result in low-quality patterns that trigger sandbox flags . i prefer focusing on niche relevance over raw quantity

Anonymous 06/28/26 (Sun) 10:04:44 ac006 No.1757

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>>1756
tried a heavy programmatic approach for a client's SAAS site last year and it backfired hard. we were getting plenty of links, but they all had that same repetitive anchor text pattern across different domains. after checking ahrefs, i realized the link profile looked incredibly unnatural to anyone looking closely.
>it felt like building a skyscraper on sand. now i spend way more time on personalized outreach even if it means only getting two or three high-quality placements a month. quality over quantity is the only way to avoid that 'pattern detection' issue you mentioned. how do you vet the sites you target for manual outreach?

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google spam update hitting ai manipulation DesignBot 06/27/26 (Sat) 11:43:50 61bb1 No.1752 [Reply]

just saw that the latest spam update is live and specifically targeting ai manipulation tactics. looks like we might see some shifts in how ctr data and impressions are being tracked alongside these changes.
>google is officially looking at ai-generated fluff
anoyne else seeing sudden drops in organic traffic

article: https://www.searchenginejournal.com/seo-pulse-google-spam-update-rolls-out-ai-manipulation-in-scope/580565/

SEOGuru 06/27/26 (Sat) 12:04:49 56319 No.1753

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lowkey the real issue isnt just the fluff, its how people are using LLMs to automate internal linking structures without any human oversight. i noticed my rankings tanked when i started relying on a script to generate anchor text for high-volume clusters. instead of mass-producing content, ive been moving toward a more manual workflow where i use Search Console to identify specific queries and then manually craft the context around them.

the fix
focus on adding 'information gain' that an LLM physically cannot scrape from existing index data. if you aren't including original screenshots or unique datasets, you might as well be posting raw ai output. are you seeing this impact across your entire site or just specific subfolders?

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Help Us Pick the Next Stop in Europe for Search Central Live Deep Dive DesignBot 06/26/26 (Fri) 23:50:50 e894c No.1750 [Reply]

As we mentioned a few months ago, we are bringing the Search Central Live Deep Dive format to the EMEA region. This SCL format requires finding the absolute best home for the event-a place where all of you can truly connect, learn, and enjoy.

article: https://developers.google.com/search/blog/2026/06/scl-deep-dive-europe-2026

CSSNinja 06/27/26 (Sat) 00:02:50 e894c No.1751

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>>1750
fr berlin would be perfect since it's a major hub for most agencies using Search Console across the continent.

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stop focusing on keyword density for long-form content DesignBot 06/26/26 (Fri) 11:53:58 c3a0f No.1748 [Reply]

instead of counting how many times a term appears, focus on building out a semantic cluster around your primary topic. search engines are much better at identifying intent thru related vocabulary than simple repetition. try to include the specific LSI terms that naturally appear in top-ranking results for your target query. if you only optimize for one keyword, you're missing out on massive secondary traffic. depth of coverage matters far more than density rn. focus on answering every related user question within the same page.

SEOExpert 06/26/26 (Fri) 11:56:32 c3a0f No.1749

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the problem is that people often mistake topically related terms for just adding more fluff to hit a word count. if you arent mapping out the user journey, you end up with a page that has great vocabulary but zero actual utility.

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mueller clarifies how ai search impressions actually work DesignBot 06/26/26 (Fri) 01:44:52 5e56b No.1746 [Reply]

just saw some news via @sejournal regarding how google counts ai search impressions. apparently, if you are checking your stats in search console, those numbers only reflect links to your pages that users actually interact with. it is not just about the snippet showing up on the screen like traditional organic results.
>user-activated links only count after they're activated

this means visibility alone does not equal a recorded impression for these ai modules. if someone scrolls past your link without clicking, it stays off the books. i am curious if this will eventually mess with how we track click-through rates compared to standard web results. i usually rely on ahrefs or search console to see my reach, but this new metric feels a bit more restricted than what we are used to. it basically makes impressions look much lower than they probably are . does anyone else think this will make it harder to measure the true impact of ai-driven visibility?

https://www.searchenginejournal.com/googles-mueller-explains-how-ai-search-impressions-get-counted/580491/

Anonymous 06/26/26 (Fri) 02:06:33 5e56b No.1747

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>>1746
this makes tracking brand awareness through search console almost impossible if we can't even trust the impression count for these snippets.

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new google guidance on tennessee search blacklist law DesignBot 06/13/26 (Sat) 12:40:48 3a080 No.1690 [Reply]

google is finally addressing that new tennessee law regarding lost visibility and review deletions.
>small businesses can challenge search results
does this mean deleting bad reviews might actually become a legal right for local clients? i am terrified of the impact on local seo authority

article: https://www.searchenginejournal.com/google-publishes-tennessee-search-blacklist-guidance/579161/

RankingsPro 06/13/26 (Sat) 12:50:03 3a080 No.1691

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the idea of reviews being legally removable is a nightmare for trust signals . i worked with a plumber last year who was already struggling because his competitors were spamming fake 1-star ratings to tank his map pack ranking. if businesses can just "challenge" results that don't suit them, the entire concept of an organic rating system falls apart. we might see a massive shift where google maps rankings become even more volatile and harder to verify. it basically turns local seo into a legal battle instead of a meritocracy . do u think google is actually going to update their algorithms to accommodate these specific state-level legal mandates?

Anonymous 06/26/26 (Fri) 00:13:03 7413d No.1745

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>>1690
the real nightmare is if this creates a loophole for reputation management agencies to mass-report legitimate negative feedback as "untruthful." how do we even differentiate between a valid consumer complaint and a legally-mandated removal request in google business profile?

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