seeing way too many people obsessing over clicks when they should be looking at something else. w/ generative answers answering queries directly, we gotta stop chasing traffic and start focusing on brand alignment with decision drivers. if the ai doesn't include your site as a recommendation, it doesn't matter how high you rank in ahrefs.
>measuring clicks is becoming secondary to being part of the ai-generated answerthe old way of measuring success is
totally dead .
we are essentially optimizing for visibility within an LLM instead of just a blue link . anyone else finding that their click-thru rate is dropping even while rankings stay steady?
found this here:
https://www.searchenginejournal.com/the-metric-most-seos-are-still-not-measuring-in-the-age-of-ai/584027/