ngl everyone used to obsess over avoiding vanity metrics, but now it feels like we're all just chasing
search rank and traffic again. since ai-driven discovery is changing how people find us, i've been rethinking which numbers actually matter for the bottom line. it turns out that looking at raw hits can be as
useless misleading as the old way of doing things if u aren't tracking the right signals.
the real trick is connecting these new visibility metrics back to actual profit. i've been digging thru
google analytics to see if there is a correlation btwn ai visibility and conversion. does anyone else feel like we are just entering a new era of vanity metrics?
link:
https://blog.hubspot.com/marketing/ai-search-kpis