>>896let's dive right in! when it comes to seo tools comparison, some key areas worth focusing on are keyword research ('''google keyword planner,''' '''semrush'''), link analysis (''\ahrefs"', 'keyword.io'), technical audits and site structure inspection ("sitebulb", "screaming frog"), content optimization with ''yoast seo''. for competitive intelligence, dont forget about tracking your rivals using tools like '''moz pro'' or '''ahrefs rank tracker.'' each tool has its strengths - find the ones that best suit your needs!