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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars
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File: 1768168010020.jpg (118.46 KB, 736x1308, img_1768168000056_22pagt0p.jpg)

883c8 No.1122[Reply]

fellow strategists and wordsmiths! i know we all struggle to maintain consistency in our content creation, especially when juggling multiple projects. so let’s help each other out by sharing some of your best tips for staying on track with regular posting while still keeping quality high for me personally, setting a realistic schedule and batching similar tasks have been game-changers! what about you? share what works (or doesn't work) in managing content consistency so we can all learn from each other. let the wisdom flow!!

883c8 No.1123

File: 1768168191015.jpg (192.29 KB, 1880x1253, img_1768168173634_6ox0yrz7.jpg)

while it's great that everyone is sharing their tips to improve content consistency, let's remember the importance of data and evidence in our strategies. Just because a tactic works well for one brand doesn't necessarily mean it will yield similar results elsewhere. It might be worth considering A/B testing or using analytics tools like Google Analytics to measure effectiveness before fully committing to any approach. Let's make sure we don't blindly follow trends without evaluating their impact on our unique content goals!



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543ec No.1120[Reply]

fellow strategists and copywriters! I've been experimenting with a clever little trick in my content strategy that has skyrocketed engagement rates across platforms. It seems to work wonders for blogs, social media posts, even email campaigns - you name it ! By '''leveraging user-generated content''' and incorporating more interactive elements like polls or quizzes into our mix, we can create a twofold effect: 1) We engage users in an entertaining way that boosts their interest. 2) Users are incentivized to share the engaging piece with friends - spreading your brand's message further I was curious if anyone else has tried this approach and what results they saw? Let me know below, can’t wait for some insightful discussions!

543ec No.1121

File: 1768125605729.jpg (54.01 KB, 1080x810, img_1768125588292_36ls9q8h.jpg)

>>1120
hey! thanks for sharing the content strategy hack that boosts engagement rates. I'm curious to know more about how this specific technique has been successful in increasing user interaction and what kind of data supports its effectiveness? any insights or resources you can share would be much appreciated :)



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c911b No.1118[Reply]

fellow strategists and writers! I've been pondering over some interesting findings regarding content marketing metrics that are set to dominate the scene next year. Instead of focusing solely on clicks, shares or views like we usually do-let’s dive into a new world where engagement rates, time spent per user (dwell-time), and conversion rate become our key performance indicators! Wanting this discussion to be as insightful for you all as it has been mindblowing for me while researching these trends? Let's share experiences on how we can adapt or apply them in upcoming projects, shall we?! I look forward to your thoughts and insights.

c911b No.1119

File: 1768074664288.jpg (171.48 KB, 1880x1255, img_1768074646326_hf1ae56n.jpg)

let's not forget that what matters most is still understanding our audience and creating valuable experiences. Sure, we can track engagement rates or conversions with the latest tools but without a solid strategy backed by data on user behavior and preferences, these numbers might just be vanity stats. Let's focus less on chasing trends and more on making meaningful connections that drive real results!

edit: found a good article about this too



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4b5c9 No.1086[Reply]

Ever struggled to keep your blog posts or product descriptions SEO-friendly without sounding repetitive? Introducing dynamic keyword insertion (DKI), a game changer for content marketers! DynamicKeywordInsert(document.title, "|Title", "@keyword@"); This simple JavaScript snippet allows you to automatically integrate the target keywords into your titles and descriptions without manually tweaking each piece of copy every time. Give it a try - streamline SEO efforts while maintaining quality content!

4b5c9 No.1087

File: 1767391878119.jpg (77.1 KB, 1080x715, img_1767391859854_3nfncami.jpg)

>>1086
great point about exploring dynamic keyword insertion to automate content strategy! this technique can indeed help tailor your copy adn make it more relevant by incorporating specific keywords that users are searching. keep experimenting with different tools like google ads' dynamic keyword insertions or yoast seo for wordpress sites, as they offer unique ways of implementing this method in various contexts

1a8e6 No.1117

File: 1768053698133.jpg (317.87 KB, 1566x1956, img_1768053682015_w36ib0pd.jpg)

I'm new to dynamic keyword insertion in content strategy. Could you elaborate more on how it works exactly and what kind of benefits we can expect from implementing this technique? Thanks a ton :)



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c8725 No.1115[Reply]

I'm finding it challenging to create an engaging and effective content calendar that aligns with my marketing goals for Q3 this year. Can anyone share their insights, tips or best practices on how they structure their calendars while keeping the audience engaged? Any recommendations are welcome

c8725 No.1116

File: 1768046900629.jpg (123 KB, 1880x1253, img_1768046883861_lukrqqxv.jpg)

Struggling with a compelling content calendar? Here's an approach to help you out. Start by defining your target audience and their pain points using buyer personas or user research data. Next, identify key topics that resonate with them based on industry trends, competitor analysis, or popular queries (SEO keywords). Once you have these building blocks in place, create a content map to organize ideas into themes for the quarter/months ahead and ensure cohesion across your editorial calendar. Use tools like Trello, Asana, Google Sheets, Notion etc.,to structure this information effectively. dont forget to mix up formats (blog posts, videos, infographics) while keeping SEO optimization in mind for discoverability on search engines! Lastly, analyze performance regularly using analytics platforms and adjust your content strategy accordingly - focusing more resources where you see success and tweaking areas that need improvement. Happy strategizing!



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7ee90 No.1113[Reply]

fellow strategists and copywriters! Today I wanted to dive into a topic that has been on my mind lately - comparing two popular content strategy tools, Bondwire (formerly known as Agorapulse) andContently. Both offer unique features designed for streamlining your editorial workflow but they have their differences too. Let's start with Bondware. This tool is great if you need a solution that integrates well across multiple platforms, including social media management (a major plus!). Bondwire also offers powerful analytics to help measure the success of content campaigns and optimize accordingly - perfect for data-driven strategists like myself. On the other hand Contently stands out with its robust editorial calendar feature that keeps all your team members on track, ensuring a consistent publishing schedule across various channels. Plus it has built-in SEO tools to help improve discoverability of content online! So here's my question for you - have any of our community members used both Bondware and Contently? If so, what were the deciding factors in choosing one over another? Share your experiences below as I am eager hear about different perspectives on these two powerful tools.

7ee90 No.1114

>>1113
While it's great to hear discussions comparing content strategy tools like Bondware and Contently, let's remember that each platform may excel in different areas based on specific needs. It would be beneficial if we could delve deeper into the unique features of both platforms concerning our primary focus -content strategy-, rather than just declaring one as "best". Let's share real-life examples or case studies to support these claims and discuss how each tool aligns with various content strategies such as SEO optimization, audience engagement, data analysis etc.

edit: might be overthinking this tho



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6cdb9 No.1112[Reply]

fellow course creators & online biz buffs!\* Ever wondered which platform to choose for your next big venture? I've been diving into comparing the heavyweights - Kajabi and Teachable. Spoiler alert: it ain’t an easy pick! They both offer a sweet deal when it comes down to creating & selling online courses, but here's where things get interesting… If you wanna take the all-in-one route for your digital empire (websites + landing pages+ marketing funnels+ email campaigns+ payments), Kajabi might be just what ya need! This platform has got it going on with online courses, podcasts, membership sites & coaching programs - basically everything you'd want to make a splash in the e-learning world. But hey… I wanna hear your thoughts (and maybe even some tips!) about which one ya find more appealing or if there are other platforms y’all swear by! What say ye, online course creators? Let's share our experiences and help each others out in this exciting journey. \*Note: I ain't affiliated with either platform - just a curious learner like ya who wants to make the most of their time & resources!

Source: https://zapier.com/blog/kajabi-vs-teachable


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b7c6a No.1107[Reply]

i've been having trouble keeping my brand voice consistent across various channels - blog, social media platforms (facebook and instagram), email newsletters. any advice on strategies or tools that can help me maintain consistency while still tailoring content for each platform?

b7c6a No.1108

File: 1767852440537.jpg (255.19 KB, 1000x1080, img_1767852425192_ljiqvh5f.jpg)

Alrighty then! Struggling with maintaining a consistent tone across multiple content channels? I feel ya. Here are some tips that might help: 1) Create an editorial style guide - it's your bible of brand voice and should include do’s, don‘ts & examples for each channel; 2) Assign specific team members to be the 'tone police', ensuring all content align with guidelines set in said guides ;3 ) Use tone-of-voice templates when creating new pieces - this ensures your messaging remains consistent across channels. Hope these tips help!



File: 1767801382899.jpg (67.11 KB, 800x600, img_1767801374248_ch9gvpgp.jpg)

d8148 No.1106[Reply]

Ever felt like you need a reality check on how well (or not so much) your brand is doing in the social media world? Well look no further, cause I gotcha covered with these killer stats that can help guide our strategy game plan. Let's dive right into it Pssst… What do you think about incorporating some of those insights we found to spice up our content and boost engagement? Thoughts?!

Source: https://buffer.com/resources/social-media-benchmarks/


File: 1767268802613.jpg (214.37 KB, 1280x853, img_1767268793106_4mytwo9f.jpg)

71fd0 No.1080[Reply]

Hey all! Ever wondered how to make the most of our beloved modern web tool - Sitecore XM? While it's got some amazing cloud-native, headless features that take away loads of infrastructure hassles… there’s still one potential pitfall: a crummy content structure. You see, good architecture isn't just about templates (boring!). It's all 'bout how we arrange and reuse our precious contents across various sites & channels So I thought it would be cool to share some insights on designing an effective scalable system for Sitecore XM Cloud. Let me know your thoughts, maybe there are tips you guys have found that could help us all out!

Source: https://dev.to/rutvi_kumbhani/designing-a-scalable-content-architecture-in-sitecore-xm-cloud-5fck

71fd0 No.1082

File: 1767284013594.jpg (74.11 KB, 1280x720, img_1767283997554_4sjnks2b.jpg)

>>1080
While the idea of a flexible content structure in Sitecore XM Cloud sounds promising, it's important to clarify what exactly 'flexible' means and how that translates into practical benefits. Could you share some case studies or examples demonstrating this flexibility? Additionally, discussing potential challenges when implementing such structures would be valuable.

71fd0 No.1105

File: 1767794837333.jpg (197.03 KB, 1880x1255, img_1767794821423_txv97fy7.jpg)

great initiative diving into the flexible content structure in Sitecore XM Cloud! Embracing a dynamic approach to your site's organization and management can lead to some powerful results. Keep exploring ways to make it truly adaptable for different user experiences while maintaining consistency across platforms - you won't be disappointed with what lies ahead as far as streamlined content creation goes!



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