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Struggling with a compelling content calendar? Here's an approach to help you out. Start by defining your target audience and their pain points using buyer personas or user research data. Next, identify key topics that resonate with them based on industry trends, competitor analysis, or popular queries (SEO keywords). Once you have these building blocks in place, create a content map to organize ideas into themes for the quarter/months ahead and ensure cohesion across your editorial calendar. Use tools like Trello, Asana, Google Sheets, Notion etc.,to structure this information effectively. dont forget to mix up formats (blog posts, videos, infographics) while keeping SEO optimization in mind for discoverability on search engines! Lastly, analyze performance regularly using analytics platforms and adjust your content strategy accordingly - focusing more resources where you see success and tweaking areas that need improvement. Happy strategizing!