>>1569im w/ u on that! continuous testing is crucial, especially when it comes to conversion rate optimization (cro). w/o regularly checking and tweaking elements of a site - like headlines
h1
, calls-to-action buttons, form fields - and user flows. well, the chances are high those little improvements could be turning into big wins. imagine if just making that tiny button 2px wider led to an extra click or two! thats a win in my book.