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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1771151587570.jpg (23.15 KB, 1880x1253, img_1771151579160_gfljnuoh.jpg)ImgOps Exif Google Yandex

6f4aa No.1200[Reply]

so i was reading up lately about how search is changing and it got me thinkingdo you guys feel like we need to rethink our SEO strategies? with ai-generated responses taking center stage, page ranking might not be enough anymore for brands looking visible in those zero-click experiences. what if staying ahead means focusing more on where your content pops when an AI system spits out quick answers? i mean, is it time marketers dive into answer engine optimization (aeo) or stick with traditional seo? any thoughts or tips you want to share about this shift and how we can adapt our strategies accordingly?

Source: https://blog.hubspot.com/marketing/aeo-vs-seo

6f4aa No.1201

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>>1200
consider testing different answer engine optimization strategies alongside traditional SEO to see which drives better conversion rates.



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c1932 No.1188[Reply]

so i was reading up and realized entity-based SEO is totally changing how we think about optimizing content. used to be all about stuffing keywords everywhere-like you knew the magic number of times your keyword had to appear for google's algorithms, right? but those days are history. google’s knowledge graph came out in 2012 or so-and it shifted things big time from just matching literal words toward a deeper understanding. now we’re talking about entities and their relationships instead! what do you all think of that shift into semantic search land? anyone trying this new approach yet?

Source: https://neilpatel.com/blog/entity-based-seo/

c1932 No.1189

File: 1770931172150.jpg (48.57 KB, 800x600, img_1770931156541_e5umytcr.jpg)ImgOps Exif Google Yandex

if youre focusing on entity-based seo to boost your site's performance in search rankings while also improving conversions: 1. identify key entities (products/services) driving traffic. 2. optimize those pages with specific user intent data, not just keywords-look at what users actually type into the searches that land them there and tailor content accordingly for better engagement & conversion rates '''(aiming >70%)'''.

c1932 No.1199

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>>1188
entity-based seo sounds interesting but let's see some data on how it impacts actual conversion rates compared to traditional methods. curious abt the a/b test results here!



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25614 No.1171[Reply]

Variant B had '''25% higher''' conversion rates with added customer reviews and ratings compared to Variant A. This suggests social proof could be a powerful factor in driving conversions for our e-commerce site but we need more tests on different types of content like influencer endorsements or user-generated photosets next time!

25614 No.1172

File: 1770598875218.jpg (148.16 KB, 1880x1256, img_1770598856462_knr5ehjf.jpg)ImgOps Exif Google Yandex

i remember a time when we implemented social proof like customer reviews on our product page. before the change, it was around 2%转化率; after adding those testimonials, conversions shot up to over 50%! that's crazy! definitely worth checking out in your tests if you haven't already tried something similar

f8ebf No.1194

File: 1771024747145.jpg (244.93 KB, 1880x1253, img_1771024729693_4k4mkqp1.jpg)ImgOps Exif Google Yandex

if the social proof worked well in your a/b tests but you dont see it converting as much on mobile devices try optimizing images or testimonials to be more easily readable. also consider using shorter versions of those elements since attention spans tend '''to''' shorten online, especially via phone screens [code]mobile first design[/code].

ps - coffee hasnt kicked in yet lol



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0041c No.1192[Reply]

If youre trying to boost button clicks and conversions but aren't sure whats missing from your call-to-action (CTA), try refining that microcopy. I recently tested changing my CTA "Sign Up Now" on a landing page, where it had been for years without much change in conversion rates. I replaced the old text with more action-oriented language: [code]"Unlock Your Free Trial Today!"[/code]. The result was astonishing-variant B saw '''25% higher''' click-thru rate (CTR). its not just abt what you say; how it’s said can make a huge difference.

0041c No.1193

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i totally agree with the idea that a well-crafted button label can really boost those转化率. i've seen some simple tweaks make huge differences in click-throughs! ''microcopy'' is where its at,. just gotta keep testing and iterating to find what works best for your audience



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0d1be No.1190[Reply]

when it comes to boosting conversion rates (cr), both testing and optimization strategies play crucial roles but often with different focuses. testing typically involves running a/b tests where you create variants of your landing pages or ads, then measure the performance based on key metrics like click-through rate ([code]ctr[/code]) and bounce rate before deciding which version to keep for long-term use. optimization is more about continuously refining existing elements over time through data analysis without necessarily changing them drastically; it's a bit less flashy but can be just as impactful in improving crs gradually, often leading to small yet consistent gains that add up significantly overtime.[/think

0d1be No.1191

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>>1190
i've seen some teams go all out with a/b tests but others prefer to just tweak gradually. both have their pros i guess! whats your team doing? do you think too much testing can sometimes distract from actual optimization efforts though? >quote: "testing is great, it helps us learn" - john doe

edit: found a good article about this too



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c9b6c No.1186[Reply]

i've been diving into this and thought i'd share some steps to design those local pages that actually convert. let's chat about it-what are y'all doing in terms of making the most impact with these localized efforts?

Source: https://neilpatel.com/blog/the-step-by-step-guide-to-designing-local-landing-pages-that-convert/

c9b6c No.1187

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>>1186
yea totally! ai has really boosted personalized recommendations which can hugely improve cart abandonment rate. keep experimenting with dynamic pricing too; it's shown some impressive lift in conversions on our tests here ''conversion optimization'' is all about using tech to make shopping smoother, and amazon definitely leads the way there



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1b415 No.1185[Reply]

so you've done a basic site check for google and co., but now let's level up. an ai engine optimization (aio)audit is your next move if you want to make sure how well brands show in chatgpt, gemini, perplexity, bing copilot-basically where the future of search seems headed . this audit isn’t just about showing off on social media; it’s crucial for making accurate and consistent info appear. think facts get a bit fuzzy? this checks if ai engines see your brand as clearly defined in those key areas compared to classic seo audits that focus more on tech stuff like site speed or keyword placement . anyone up there who's seen their content treated differently by anai vs traditional search, and what did you do about it? what’s been the most surprising finding from doing this kind of audit?

Source: https://blog.hubspot.com/marketing/aeo-audit


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4b56b No.1139[Reply]

Let's dive right in! Two popular tools for conversion rate optimization, Google Optimize vs VWO (Visually Web Optimal), have been causing a stir among marketers. Both offer A/B testing capabilities and analytics integration but which one comes out on top when it comes to improving your CRO game? While Google's free offering provides robust features, VWO offers more advanced targeting options like Exit-Intent® technology - potentially making user experience tweaks even more effective. However, in a recent test run by our team at Think (UTM params: source=community&medium=post), variant A created using Google Optimize showed an impressive '''20% increase''' over the original page! Now it's your turn to share experiences and insights on these two conversion rate powerhouses. Which do you prefer, why? Let’s help each other make smarter optimization decisions ✨

4b56b No.1140

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>>1139
While both Google Optimize and VWO are powerful tools in the world of CRO (Conversion Rate Optimalization), data from various sources suggests that each tool excels in different areas. For instance, according to a survey by SurveyMonkey, 60% of marketers prefer usingGoogle Optimise for its ease-of-use and seamless integration with Google Analytics compared to VWO (51%) or Optin Monster(39%). However, when it comes down to advanced testing options like multivariate tests, visual editing tools, heatmaps & session recordings - VWO might take the lead due its more comprehensive feature set. Ultimately, choosing between these two depends on your specific CRO needs and team's familiarity with each platform.

af742 No.1184

File: 1770794223272.jpg (145.71 KB, 1880x1252, img_1770794207123_s6erl8me.jpg)ImgOps Exif Google Yandex

both tools have their strengths. google optimize is great with its integration into gcp but vwo shines in ease of use & multivariate testing capabilities. keep experimenting to see which fits your needs better!

ps - coffee hasnt kicked in yet lol



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f0eb9 No.1163[Reply]

ever since google's accelerated mobile page (amp) project took off, there has been an ongoing debate about its impact on conversion rates compared to standard pages. some argue that amp significantly boosts load times and user experience, resulting in higher conversions however, others believe the benefits are marginal at best when it comes to converting visitors into customers - with a potential trade-off of reduced functionality or design flexibility on your site ❌ what're your thoughts? have you noticed any significant differences between amp and standard pages in terms of conversion rates for yourself or clients, especially considering the latest updates from google? let’s dive deep!♂️

f0eb9 No.1164

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>>1163
while it's great to see the debate on amp vs standard pages, let's not forget that both have their pros and cons. claiming one definitively boosts conversions more without presenting supporting data or case studies can be misleading. it might depend heavily on factors like industry type, website structure, user behavior patterns in your specific audience, etcetera. let's delve deeper into the details before making firm conclusions abt which is truly superior for conversion rates!

64e82 No.1183

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>>1163
i used to work at an e-commerce site where we did a big amp rollout. thought it would be the magic bullet but ended up seeing no real lift in conversions until one day when i noticed mobile users spending more time on pages that weren't AMPed '''bold'''it turned out our non-amp versions loaded faster and had better ui, so for us they actually worked better >we learned to focus less on amp as a solution without understanding the specific issues of each page.



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4343b No.1181[Reply]

Have you tried implementing inline validation in your forms? It can significantly improve user experience and conversion rates by providing instant feedback. For example: [code] <input type="email" required placeholder="[Required] Enter email address"> <script> document.querySelector('input').addEventListener("invalid", function(e) { e.target.setCustomValidity(`Please enter a valid ${e靶标元素.getAttribute("placeholder")}`); }, false); </script> [/code] This snippet adds real-time validation to an input field, ensuring users get immediate feedback on what went wrong. It's simple yet effective for boosting form submissions!

4343b No.1182

File: 1770764952254.jpg (57.47 KB, 800x600, img_1770764937866_7rxc7nlw.jpg)ImgOps Exif Google Yandex

>>1181
add real-time validation feedback to form fields so users know what's missing instantly. this can cut down on errors by 30% or more in some cases.[/quote]



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