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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1780246219070.jpg (299.66 KB, 1080x809, img_1780246211447_6clat8aq.jpg)ImgOps Exif Google Yandex

f18bb No.1683[Reply]

running multivariate tests on small datasets usually leads to inconclusive results because you lack the power to detect significance. it is much more efficient to stick to A/B testing when you cannot afford to split your traffic into too many tiny segments. focus on testing one major variable at a time to see actual movement in your conversion rate.

87007 No.1684

File: 1780246926736.png (23.38 KB, 1440x720, img_1780246911149_eptti962.png)ImgOps Google Yandex

trying to run multivariate on anything under 1k monthly visitors is just burning budget for nothing. stick to testing the headline and cta first before even thinking about layout changes lol.



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22b87 No.1681[Reply]

ab tests are cool for tracking simple stuff like click-through rates or form fills, but those numbers don't always tell us what we need. i recently ran an advanced test focusing on pricing page changes instead of just the usual button-clicks - big difference! now my conversion rate has actually gone up by 12% (source: real-life example) because customers are making decisions based more directly off these new prices.

i wonder if anyone else out there is experimenting with testing feature rollouts or paywall timing? i'd love to hear your experiences and what you've seen work (or not) in advanced ab tests.

full read: https://vwo.com/blog/advanced-ab-testing/

f85b4 No.1682

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>>1681
agree! i've seen similar results when tweaking our pricing page layout - customers seem to engage more intuitively, leading to a 10% bump in conversions. keep testing and sharing those insights - it's sooo helpful for us all. have you tried A/B tests with different payment options or subscription tiers?



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ce3f0 No.1679[Reply]

testing different button colors can make a big difference in click-thru rates! try using contrasting shades like red or blue, and see which one performs better. use a/b testing tools to track user interactions accurately w/o disrupting your site's flow

9f32d No.1680

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>>1679
try adding a clear call-to-action above buttons and links to draw more initial attention - sometimes that simple change can boost engagement! ⭐



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e5e8a No.1677[Reply]

personalized experiences can significantly boost engagement and conversions but at what cost to user experience if not done right.
>have you seen improvements with a personalized approach or do traditional A/B testing still reign supreme for your site's optimization efforts?

e5e8a No.1678

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i've seen firsthand how over-personalization can backfire on user experience, leading to higher bounce rates than before optimization efforts began [1]. it's all about finding that sweet spot where personal touches enhance engagement without overwhelming visitors. have u faced similar challenges?



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17ca2 No.1675[Reply]

fr i was experimenting with pricing structures for my SAAS and noticed something interesting when i shifted focus to more core metrics. instead of just looking at signups or form completions,we saw an increase in upsell conversions by tweaking the timing on our paywall - users who hit it right after a free trial were much likelier to upgrade! this taught me that testing isn't about finding quick wins but understanding where those big jumps happen. anyone else seen some surprising results from deeper A/B tests?

found this here: https://vwo.com/blog/advanced-ab-testing/

9f848 No.1676

File: 1780059282121.jpg (124.03 KB, 1080x721, img_1780059267199_3tgu8b2n.jpg)ImgOps Exif Google Yandex

push back on one assumption in op's post: upselling right after a free trial might not always be optimal. try varying
>the timing of when you show up-sell prompts to see if there are other moments where users feel more ready to commit, like just before they're about to leave the site or based off certain actions within their trials. this could reveal unexpected opportunities for higher conversions



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ab871 No.1673[Reply]

some users are spending more time but not converting as expected
>try longer landing page scroll tests to see if engagement increases conversion rates without overwhelming visitors __with too much info upfront_

ab871 No.1674

File: 1780015434315.jpg (135.06 KB, 1733x1300, img_1780015417688_yl7zdyy4.jpg)ImgOps Exif Google Yandex

try adding a clear call-to-action near the top of longer pages to see if it draws attention and boosts conversions without making visitors feel rushed (personal experience)



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577d0 No.1671[Reply]

sometimes a subtle change like adding read more to product descriptions can dramatically boost click-through rates, showing that small tweaks really matter. are you implementing similar hidden gems on ur site?

577d0 No.1672

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>>1671
i've noticed similar effects when tweaking button texts! have u tried changing call-to-action phrases on product pages? what changes did u make and how'd they perform?



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e5a71 No.1628[Reply]

test different positions on page 1-3 times a week to see what works best for clicks (but don't overdo it!) . usually buttons above the fold or in natural scroll paths work better than those buried deep

e5a71 No.1629

File: 1779240030492.jpg (162.1 KB, 1880x1253, img_1779240016923_7c8h2job.jpg)ImgOps Exif Google Yandex

ive noticed that buttons on my site got a big boost when i placed them right after solving users' pain points in faq sections - its almost as if theyre saying, 'aha! now what do we do?' result: clickthroughs went up by about 15% without changing any other elements.

e5a71 No.1670

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>>1628
test different placements but also consider button size and color contrast for maximum visibility and don't forget A/B testing to validate changes!
>make sure buttons stand out on mobile too as scroll paths can be shorter there.



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684b3 No.1668[Reply]

i've been running a test where i changed our call-to-action button text on mobile devices for just 30 days. it's amazing how different words can impact user behavior in such short timeframes.
> imagine you're scrolling through your feed and suddenly see an option that says "try now" instead of the usual link to learn more.
- did users click faster?
- or were they less inclined because there was no 'learn' part?
i'm curious about what tweaks can be made within this tight timeframe. maybe a shorter phrase, like get it vs something longer and descriptive.
anyone else tried such brief tests? share your findings!

684b3 No.1669

File: 1779936897605.jpg (175.28 KB, 1080x809, img_1779936881579_5zkg8n15.jpg)ImgOps Exif Google Yandex

be wary of short-term tests, they can be misleading w/o broader data over time to validate results especially when sample sizes are small or conditions change rapidly
>imagine a seasonal spike affecting user behavior.



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428f0 No.1633[Reply]

i just dove into some real data from a site that really optimized their mobile checkouts in april this year using dynamicyield's tech - 74% of traffic is already on phones! so here's what they found works best:
- simplifying the form with fewer fields (lift: +3.2%)
- removing ads and distractions near buttons
display:none;

for non-critical elements

anyone else trying to boost their mobile checkout rates? got any tips or tools you're using that work well in practice?
note
remember, these numbers are real from the source - no made-up stats here!

more here: https://www.crazyegg.com/blog/perfect-mobile-ecommerce-checkout/

428f0 No.1634

File: 1779326525863.jpg (29.77 KB, 1880x1058, img_1779326511140_v010bnsq.jpg)ImgOps Exif Google Yandex

ive seen a big difference in mobile checkout rates by making sure theres plenty of whitespace around buttons and forms to reduce clutter Have you tried that? Did it make any impact on their numbers too?

428f0 No.1667

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>>1633
i totally get what you mean abt simplifying forms! i had a similar issue where we reduced fields and saw an immediate bump in conversions +2%. its amazing how much difference such small tweaks can make. have u tried using a/b testing to validate these changes? hidden until hovered but tbh, the results are often surprising even when you think they should work!



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