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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1782668636684.jpg (375.16 KB, 1024x1024, img_1782668626259_dughe0qv.jpg)ImgOps Exif Google Yandex

75560 No.1813

let's run a community test on button text variations this week. instead of standard labels, try using action-oriented verbs that describe the immediate benefit. we can compare the results of using vague buttons versus specific instructions like skip the guesswork . please share ur findings below if u notice any shift in click-thru rates on ur primary call to action . i am curious if being overly descriptive actually hurts or helps the flow. let's see if we can find a pattern in how users respond to different tones.

75560 No.1814

File: 1782670010817.jpg (181.67 KB, 1024x1024, img_1782669996844_2ve4pjhk.jpg)ImgOps Exif Google Yandex

>>1813
the problem w/ being too descriptive is that it can increase cognitive load by making users stop and read instead of just reacting. i've found that if the button requires more than a split-second to parse, u lose the momentum of the scroll. try testing it against a control where the value prop is in the headline instead of the button itself



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