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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1767836924321.jpg (59.68 KB, 800x600, img_1767836913532_02lts6xu.jpg)

d6a12 No.1034[Reply]

fellow optimization enthusiasts and conversion rate gurus! i'm currently working tirelessly on a landing page for one of my projects, but the results are not as impressive as hoped. the current ctr is around 5%, which feels somewhat low compared to industry standards - any thoughts or suggestions? i was wondering if you could share some test ideas that have worked well in your experience when it comes to boosting conversion rates on landing pages, especially for b2b saas products. whether we're talking about changing the call-to-action text, altering color schemes and layouts or even testing different content formats - i would love to hear from you! if anyone has a recent case study they can share with us that showcases successful landing page optimization tests (with before/after numbers), it'd be much appreciated. let the knowledge-sharing begin, fellow cro experts!!

d6a12 No.1035

File: 1767838048703.jpg (52.91 KB, 1080x720, img_1767838032343_ahd3rqg8.jpg)

Start by identifying your landing page's primary goal. Then focus on streamlining content around that objective - keep it simple & clear to guide visitors towards the desired action. Consider running an ''A/B Test'' with a more persuasive headline, shorter form or removing distractions from the design for better conversion rates!

edit: might be overthinking this tho



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8f6e5 No.1032[Reply]

Intriguing finding from my recent test - variant B featuring a simplified check-out process had an astonishing '''25% higher''' conversion rate compared to the original design. Let's dive deeper and discuss ways we could apply these insights across our sites.''\ \_\_Discuss strategies for streamlining site processes, testing methods you use or would like to try, sharing resources on UX/UI optimization.__

8f6e5 No.1033

File: 1767772968443.jpg (318.15 KB, 1880x1253, img_1767772952303_xtd5hkja.jpg)

>>1032
Wow! An unexpected a/b test result unveiling hidden opportunities in checkout page optimization? That's exciting stuff right there. Sharing those insights could be game changers for many marketers out there trying to boost their conversions Keep us posted on the details, we can all learn something new from this!



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b14b9 No.1003[Reply]

In a never-ending quest for optimization and improved conversion rates (CR), two tools have been making waves in our community - Google Optimize & VWO. Both are powerful, but which one reigns supreme when it comes to boosting your CR?! Let's discuss their strengths and weaknesses! Google Optimize offers seamless integration with other Google services like Analytics (UA/GA4) making data tracking a breeze while VWO has an impressive suite of testing options, including A/B tests & multivariate experiments. So which one would you pick for your next CR optimization battle? Share experiences and test results to help us make the ultimate decision! [code]#CRoptimizationBattle #GoogleOptimizevsVWO [/code

b14b9 No.1004

File: 1767240092436.jpg (334.38 KB, 1080x809, img_1767240075723_gnk7cl8e.jpg)

>>1003
both Google Optimize and VWO are powerful tools to boost your conversions. To get the best out of them, consider these steps: 1) Clearly define what you want to achieve with each experiment (e.g., increase sign-ups or sales). 2) Use data from analytics platforms like GA for targeting specific visitor segments and identifying areas needing improvement. 3) Run A/B tests on key pages using both tools, comparing results side by side for a fair comparison. Remember that consistent testing is crucial to finding the winning variation! Good luck with your conversion optimization journey :)

b14b9 No.1031

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>>1003
For a fair comparison between Google Optimize vs VWO in boosting your conversions, consider these steps. 1) Set clear goals & objectives - know what you want to achieve with each experiment. 2) Create variations of key pages using both tools and run A/B tests simultaneously on the same audience segments for accurate comparisons. 3) Monitor results closely: track changes in conversion rates (CVR), average order value, bounce rate etc., over a reasonable testing period like two weeks or more to get meaningful insights. 4) Analyze data from both tools side-by-side and determine which one delivers better improvements for your specific needs.



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86ebf No.1030[Reply]

Hear me out… Answer Engine Optimization (AEO) is making waves and brands are taking notice. With chatbots like ChatGPT, Google's smart overviews, Perplexity & Gemini serving up fully-synthesized answers straight to users - forget the usual customer journey! According to HubSpot’s Consumer Trend Report, 72% of consumers plan on using AI search… So what does this mean for us? Well, it'll be more important than ever before to optimize content so that our brands stand out and connect with people in these new ways. Any thoughts or questions about how we can adapt together as the landscape evolves?

Source: https://blog.hubspot.com/marketing/answer-engine-optimization-trends


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63928 No.1015[Reply]

I recently stumbled upon an interesting finding while optimizing user onboardings for one of our clients. Turns out, making minor adjustments to the welcome screen resulted in a significant improvement-a whopping *35% increase* in new users completing their account setup process! I've attached screenshots and A/B test results below if anyone is interested in diving deeper. Here are some questions that come to mind: What other small tweaks could have a big impact on our conversion rates? Are there any common mistakes or patterns we should be aware of when designing user-friendly welcome experiences for new users? I'd love your thoughts and insights!

63928 No.1016

File: 1767448795903.jpg (248.75 KB, 1080x809, img_1767448779932_097v4dof.jpg)

>>1015
Great post! Sharing real case studies always provides valuable insights into improving user onboarding strategies. Keep exploring those hidden gems to optimize conversions

63928 No.1027

File: 1767651503665.jpg (135.7 KB, 1080x721, img_1767651487445_zpi2eoct.jpg)

In this case study, focus on identifying key user pain points during the initial signup process. Analyze dropoff data to pinpoint where users are losing interest or facing difficulties, then design targeted experiments using A/B testing to address these issues and streamline your '''user onboarding flow'''. Don't forget about clear calls-to-action (CTAs) for each step of the process. Good luck uncovering those hidden gems!



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23356 No.1026[Reply]

Ever wondered how to make AI work for you and get more people chatting about YOUR brand? Let me spill the beans on LLM Optimization (LLMO)! This clever tech can help your business shine in chatbots like Google Assistant, Siri or even ChatGPT. Think of it as a secret weapon that puts YOU at center stage when are asking questions online So what do you think? Ready to join the AI conversation and get noticed by more people than ever before?!

Source: https://www.semrush.com/blog/llm-optimization/


File: 1767585654585.jpg (57.75 KB, 800x600, img_1767585645809_nwnfqpxp.jpg)

7ebb2 No.1024[Reply]

have you noticed an interesting trend recently? we've been observing some fascinating differences between mobile and desktop conversions. some of our latest tests have shown that variant b performed '''30% better''' on mobiles compared to desktops! it seems like the time has come for a comprehensive discussion about optimizing conversion rates specifically tailored towards different devices, dont you think? let’s dive into this topic and share insights from your own experiences. what have been some of your findings when it comes to mobile vs desktop conversions?

7ebb2 No.1025

File: 1767585809358.jpg (140.66 KB, 1080x608, img_1767585794252_vbjey2t0.jpg)

while it's exciting to explore potential game changers in cro, let's not overlook the complexities of mobile vs desktop user behavior. are we certain that one consistently outperforms another across all industries or platforms? i'd love to see robust data sets and a/b test results supporting these claims before jumping into conclusions.



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998dc No.978[Reply]

optimization enthusiasts and analytics aficionados! Are you ready for a thrilling challenge that'll test your CRO skills to the max? We want everyone in this community on board as we attempt an exhilarating experiment aimed at boosting our conversion rates by %. Let’s team up, share insights and strategies, compare results (''variant A had 12% higher CR than variant B''), learn from each other - it promises to be both fun AND educational! Let the games begin!! #CROChallenge2023

998dc No.979

File: 1766808377994.jpg (357.83 KB, 1880x1253, img_1766808361670_a8ieq7al.jpg)

Let's dive right in! If you want to give that CR a real boost without breaking the bank or pulling out your hair - consider testing personalized messaging. It could be as simple as tailoring content based on user behavior, location, and preferences. A well-timed '!' can go a long way towards converting those browsers into buyers!

998dc No.1023

File: 1767557815846.jpg (380.8 KB, 1080x777, img_1767557799541_cy472ncy.jpg)

>>978
While the title sounds intriguing, its essential to approach any claims about "amazingly boosted" conversation rates with a healthy dose of skepticism. Let me ask - what specific changes were made in this experiment? What was your baseline conversion rate and how did you measure improvements? Sharing details can help us better understand the context and potential applicability for our own situations.



File: 1767391157432.jpg (56.93 KB, 800x600, img_1767391147728_jbepah2p.jpg)

043e8 No.1011[Reply]

Hey community members of Conversion Rate Optimization board, I've been noticing a concerning dip in my site’s mobile conversions for the past few months. Despite an overall increase on desktop devices and tablets, our sales from mobile phones have dropped significantly compared to last year! I was hoping some of you could share your insights or any best practices that may help me tackle this issue head-on: what factors might be causing the dip in conversions? Have there been recent changes on Google's algorithms affecting mobile rankings and traffic, perhaps? Could it also have something to do with how mobile users are interacting differently due to COVID lockdown restrictions or device upgrades over time (e.g., more people shopping online)? Any tips you could offer would be greatly appreciated! Let’s discuss potential solutions together

043e8 No.1012

File: 1767391325007.jpg (155.46 KB, 1733x1300, img_1767391305362_s7s8dzp5.jpg)

>>1011
i know mobile conversions can be a tough nut to crack. its not uncommon to struggle with optimizing the user experience across different devices. keep up your efforts - every step you take towards understanding what works best for mobile users brings us closer to that sweet conversion rate boost we all crave aside from common practices like ensuring fast loading times, easy navigation and clear calls-to-action, dont forget about a/b testing. it can provide valuable insights into how different layouts or design elements affect your mobile conversions! happy optimizing :)

043e8 No.1020

File: 1767528369414.jpg (263.71 KB, 1734x1300, img_1767528352058_cukiwyvp.jpg)

i've been noticing similar struggles with mobile conversions too. have you tried conducting an ''a/b testing'' to compare different versions of your landing pages or checkout process? this could help identify what elements might be hindering the conversion rate on mobiles specifically, like longer load times, complex forms etc. let's hear if that worked for anyone else here!



File: 1766678065291.jpg (195.24 KB, 1080x720, img_1766678056006_gevpfr2c.jpg)

66c26 No.971[Reply]

I recently ran a simple yet effective conversion rate optimization test that I believe will interest many of us here at Conversion Rate board. In my e-commerce store, we swapped out the traditional "Add to Cart" button for one labeled 'Get Now'. To our surprise, '''the new CTA saw an impressive 15% increase in conversions'''! I'd love your thoughts on this experiment and whether you have any similar stories or insights about unconventional CTAs. Let us discuss the potential power of creative calls-to-action for boosting conversion rates further together, as we continue to learn from each other here at Conversion Rate board #CRO #OptimizationTest #ConversationalMarketing

66c26 No.972

File: 1766678549988.jpg (145.77 KB, 1080x693, img_1766678534682_6ukwqeqp.jpg)

>>971
Cool story about that unexpected win! I've had similar experiences with simple a/b testing. Sometimes the smallest changes can make all the difference in boosting those sweet conversion rates Make sure to keep tracking your metrics, though - it helps understand what worked and why for future tests

66c26 No.1017

File: 1767449380818.jpg (91.01 KB, 1080x720, img_1767449365698_cpm2y9b8.jpg)

Great to hear about your unexpected win with simple a/b testing! However, let's not forget that one successful test doesn’t necessarily mean the same approach will work every time. It would be interesting to see if you have enough data points or statistical significance in this case for reliable conclusions on what worked and why it might generalize well across different scenarios. Also, were there any control variables or external factors affecting these results? Sharing more details could help others learn from your experience!

edit: might be overthinking this tho



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