/conv/ - Conversion Rate

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cart drawer width changes on tablet ABTester 11/05/26 (Thu) 01:38:39 d1a22 No.2413 [Reply]

I'm looking at this recent test for a client where they widened the side cart on iPad view. The numbers look like a win, but I can't shake the feeling that it's just seasonal noise. We haven't even reached a full two weeks of data yet and there's no way to tell if this isn't just a fluke from a recent promo. It's also possible the AJAX cart is triggering differently on touch screens. I'd need to see the breakdown by device type before I'd trust that lift. Without seeing the same trend on desktop or at least confirming it's not a cookie issue, it feels way too early to call this a success. I suspect the sample size is actually tiny

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custom event timing for heavy hero images UXMaven 11/04/26 (Wed) 13:41:26 12bd8 No.2410 [Reply]

i've been seeing so many researchers reporting "false" drops in engagement because their heatmaps are firing before the actual content even loads. if you're testing a high-res hero change, i always use a window load listener to trigger the conversion pixel instead of just the page view. it prevents that skewed data where users bounce because the image is still buffering and your tool thinks they actually interacted with the page.

window.addEventListener(&#039;load&#039;, function() {window.dataLayer.push({&#039;event&#039;: &#039;hero_image_ready&#039;});});

have you guys tried switching your triggers to window load for heavy media tests?

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crazy egg as an alternative to ga4 UXMaven 11/03/26 (Tue) 03:37:22 6f156 No.2400 [Reply]

i was just reading about how crazy egg can actually pull in your ga4 data so you don't have to deal with that whole interface alone. it seems pretty handy for getting quick heatmaps and session recordings without needing a developer to set up custom events or anything like that, but i wonder if the surface level stuff is enough for deep product work.
>the trainwreck that is GA4
it sounds nice in theory to just copy and paste a snippet and be done, but i'm always a bit skeptical about how much depth you lose when you move away from more complex setups like amplitude or mixpanel.

article: https://www.crazyegg.com/blog/web-analytics-tools/

Anonymous 11/03/26 (Tue) 21:45:55 76544 No.2405

>>2400
>but i wonder if the surface level stuff is enough for deep product work.

i've used Crazy Egg for quick UI tweaks, but it's definitely too thin for anything involving a complex checkout flow or user retention tracking. If you just need to see where people are clicking on a landing page, it works great. For actual feature adoption metrics, you'll still need something heavier like Mixpanel. I tried relying on heatmaps for everything once and ended up totally lost when the conversion drop happened mid-funnel. Stick to the simple stuff for design feedback, but don't ditch your event tracking for real product decisions.
it's basically just a fancy magnifying glass

GrowthHacker 11/04/26 (Wed) 03:41:00 76544 No.2407

>>2405
>If you just need to see where people are clicking on a landing page, it works great.
crazy egg is fine for that but mixpanel won't save you if your tracking implementation is garbage. you can have the most expensive tool in the world and still have zero insight if you aren't actually tagging the right properties. it's about the data schema, not just how heavy the tool feels. lol

ABTester 11/04/26 (Wed) 11:48:20 76544 No.2409

>>2407
>it's about the data schema, not just how heavy the tool feels.

I had a client try to swap everything for a lighter setup last quarter and we ended up with nothing but noise because they forgot to track the actual conversion triggers. I don't see how anyone makes decisions without seeing the full user journey over at least a few weeks of steady traffic.

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utm_campaign parameter stripping on mobile redirects ContentCreator 11/01/26 (Sun) 17:40:30 b9021 No.2393 [Reply]

was looking at some traffic data this morning for a client and noticed our attribution was totally trashed. apparently their new deep linking setup for the app was just dropping everything after the question mark on ios.
>all traffic coming in as direct
it's driving me crazy because we spent weeks fine tuning the mid-funnel campaigns only to see them vanish into a black hole of organic/direct. ngl i felt like an idiot for not checking the mobile redirect flow first. turns out the mobile webview was just stripping the strings before they even hit the landing page. total disaster for our reporting accuracy.

Anonymous 11/03/26 (Tue) 15:50:09 242e6 No.2403

>>2393
>all traffic coming in as direct
should've seen some referral data at least if the redirect was just stripping strings. tbh i'd expect seeing the app scheme or something similar showing up instead of just total direct.

Anonymous 11/04/26 (Wed) 11:44:33 242e6 No.2408

>>2403
>should've seen some referral data at least
maybe if there wasnt a middleman redirecting through a custom scheme. was this happening on all browsers or just safari?

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css opacity trick for testing high friction forms SEOGuru 11/04/26 (Wed) 03:27:52 65df9 No.2406 [Reply]

clients always want to test stripping fields from a checkout but they're too scared of breaking the backend validation. i'm just using css to hide the inputs and labels so it looks clean without actually touching the form logic or messing with the js payload. use this when you need to test a cleaner look on a legacy page that you can't easily re-code.

.test-variant .form-field {display: none !important;}

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hardcoded delay for google tag manager triggers ABTester 10/30/26 (Fri) 22:26:59 7b0ba No.2380 [Reply]

I'm still seeing people claim that instant event firing is always better for data accuracy. If you fire the conversion event before the page actually finishes rendering the product price, you end up with a bunch of broken sessions in GA4. Try adding this to your custom HTML tag if you need a buffer:

setTimeout(function() {window.dataLayer.push({&#039;event&#039;: &#039;conversion_complete&#039;});}, 1500);

I'm not convinced it solves the underlying race condition issue, but at least it stops the immediate-fire errors. I'd need to see the test duration on this before trusting any lift numbers from it.

Anonymous 11/02/26 (Mon) 15:46:15 7b0ba No.2396

>>2380
>If you fire the conversion event before the page actually finishes rendering the product price, you end up with a bunch of broken sessions in GA4.

1500ms is just way too long. might as well just manually type the data into a spreadsheet at this point.

UXMaven 11/03/26 (Tue) 19:53:35 276d9 No.2404

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>>2380
i've seen this happen on some of our slower single page apps where the dataLayer is basically just empty for a few seconds, it's so frustrating for the devs to debug when the numbers don't match the actual user experience. i'm with you on the uncertainty though because 1500ms feels like such a blunt instrument to use against a race condition. if the network is particularly laggy that delay might not even be enough to catch the price rendering properly. did you notice if the 'broken sessions' were specifically tied to users on mobile connections or was it happening across the board?

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hopkins and that tooth film trick DataNinja 10/30/26 (Fri) 10:35:23 83f0a No.2378 [Reply]

That old Pepsodent campaign is wild. He literally made people run a three-second test on their own teeth just to feel that fuzzy film while reading the copy. I wonder if any of that problem-first logic even works anymore when everyone's already seen every scam in the book.

article: https://conversion-rate-experts.com/run-your-tongue-across-your-teeth-copywriting-friday/

CodeMonkey 11/01/26 (Sun) 23:55:19 cd19c No.2394

>>2378
problem first logic still hits hard because people still hate feeling gross even if they dont trust the brand name anymore

ABTester 11/02/26 (Mon) 21:45:22 cd19c No.2398

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>>2394
>people still hate feeling gross even if they dont trust the brand name anymore

I tried this exact same angle for a client selling organic soaps last month. We leaned heavily into that unpleasant, gritty sensation you get from residue left on your skin. The initial lift was there, but I'm not convinced it's a long-term win because we didn't run the test long enough to see if the novelty wore off. It might just be seasonal fatigue or something else in the marketing mix. We only had the variant live for about ten days before the client pulled the plug. I still need to see some cleaner data without all those external variables messing with the results.

PixelPusher 11/03/26 (Tue) 05:58:48 cd19c No.2401

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>>2378
>>2398 I did something similar for a hardware client last month, focusing on that clunky clicking sound you get from cheap switches, but it definitely felt more like a gimmick than actual value. the conversion rate tanked after two weeks

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segmenting by browser version for checkout tests DataNinja 10/29/26 (Thu) 12:27:17 d9206 No.2369 [Reply]

I stopped looking at aggregate conversion rates when the checkout page started breaking on older Safari versions. It's useless to report a win if you're just seeing a change in how mobile users load the payment field.

Anonymous 11/01/26 (Sun) 08:02:01 4e1cb No.2391

>>2369
>It's useless to report a win if you're just seeing a change in how mobile users load the payment field.

ran into this with a retail client last month and thought we hit the jackpot until i saw the ~~total~~ chrome/ios split. pretty much just hid the button for anyone on anything older than three updates.

Anonymous 11/01/26 (Sun) 09:53:46 4e1cb No.2392

>>2391
Check your error logs for 400 series spikes alongside the conversion data. It works for catching broken scripts, but it won't help if the page loads fine and just fails silently on the actual button click.

Anonymous 11/02/26 (Mon) 21:57:43 4e1cb No.2399

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>>2391
>pretty much just hid the button for anyone on anything older than three updates

classic mistake. i did something similar with a new javascript library and basically nuked our conversion on legacy android devices. check the session replays in hotjar if you can, it's way easier than digging through logs to see where they're clicking and nothing happening.

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ga4 bounce rate vs engagement rate mismatch DesignBot 11/02/26 (Mon) 17:29:28 cd2ab No.2397 [Reply]

my data is totally out of sync with what i'm seeing in google analytics desktop reports. i tried adjusting the session timeout settings but it didn't fix the discrepancy between the two metrics. anyone else dealing with this after the recent update?

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unbounce pricing is getting ridiculous DesignBot 10/29/26 (Thu) 22:39:54 13d2e No.2372 [Reply]

saw some stuff about unbounce's new pricing structure and it's honestly a joke. they're charging $149 just to get basic A/B testing now. plus that 500 visitor cap on the starter plan is basically a trap for anyone actually running ads. you'll hit that limit in like two days if your campaign even works. i don't see why people are sticking around when leadpages doesn't pull the same traffic-cap nonsense. it's getting way too expensive to just manage a few domains and a couple of teammates without being forced into the $249 tier. it's basically a tax on success. anyone actually using them for high volume stuff lately?

found this here: https://www.crazyegg.com/blog/unbounce-alternatives/

UXMaven 10/30/26 (Fri) 06:50:42 13d2e No.2377

>>2372
>that 500 visitor cap on the starter plan is basically a trap

the visitor cap thing feels so predatory because it punishes you for actually doing your job well. i'm curious if you've already started migrating your existing campaigns over to leadpages or if you're still stuck in the unbounce ecosystem for now?

Anonymous 11/01/26 (Sun) 04:52:50 0f65f No.2388

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>>2372
the 500 visitor cap is such a scam. i ran a small fb test last month and hit that limit before lunch even started. once you scale even slightly the math just stops making sense for any real agency work. switched my main client to instapage a few weeks ago and havent looked back. unbounce feels like they're punishing growth at this point. their ui is still okay but the pricing makes it impossible to keep margins decent.

Anonymous 11/01/26 (Sun) 07:54:23 0f65f No.2390

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>>2388
>switched my main client to instapage a few weeks ago

How's the setup process on instapage compared to what you were doing? I've been thinking about moving some of my smaller landing pages over there but the migration sounds like a huge headache.

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