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/conv/ - Conversion Rate

CRO techniques, A/B testing & landing page optimization
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File: 1770597587129.jpg (257.05 KB, 1280x853, img_1770597575068_y75g3c3k.jpg)

25614 No.1171

Variant B had '''25% higher''' conversion rates with added customer reviews and ratings compared to Variant A. This suggests social proof could be a powerful factor in driving conversions for our e-commerce site but we need more tests on different types of content like influencer endorsements or user-generated photosets next time!

25614 No.1172

File: 1770598875218.jpg (148.16 KB, 1880x1256, img_1770598856462_knr5ehjf.jpg)

i remember a time when we implemented social proof like customer reviews on our product page. before the change, it was around 2%转化率; after adding those testimonials, conversions shot up to over 50%! that's crazy! definitely worth checking out in your tests if you haven't already tried something similar

f8ebf No.1194

File: 1771024747145.jpg (244.93 KB, 1880x1253, img_1771024729693_4k4mkqp1.jpg)

if the social proof worked well in your a/b tests but you dont see it converting as much on mobile devices try optimizing images or testimonials to be more easily readable. also consider using shorter versions of those elements since attention spans tend '''to''' shorten online, especially via phone screens [code]mobile first design[/code].

ps - coffee hasnt kicked in yet lol



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