/sm/ - Social Media

ngl social proof is king for milli's these days - they love sharing their lives online but are super picky abt authenticity & transparency. if u wanna connect w/ them? be real, b'coz fake news got 'em tuned out fast.

and dont think skinny jeans and the valencia filter were just trends!
they set a tone for whats cool - now brands gotta step up their game w/ engaging content that resonates. like creating interactive posts or using relatable hashtags to join in on conversations w/o sounding too pushy.

but heres the kicker:
do you even know your milli's? if not, start by listening & learning from them. polls and surveys can give u a leg up but personal connections go deeper - it ain't abt just selling stuff; build trust first.

anyone else see this shift coming or did i miss somethin'?

link: https://sproutsocial.com/insights/millennials-social-media/

i'm curious, how do other retailers handle storytelling vs direct sales on social? are u using influencers or creating your own content for a deeper connection with customers?
>some say it's all about the numbers but i believe in building genuine relationships first. what's working best for you guys out there?
let me know!

link: https://sproutsocial.com/insights/social-media-for-retail/

ai is like a game-changer managing all those platforms at once! i found this super cool way that doesn't require spending tons of cash on fancy software. instead you can use free tools and some simple scripts.

basically, what works best? well.

using multiple paid schedulers one by one is overkill if u just wanna get started quick
instead try IFTTT or even zapier to connect your accounts automatically (it's a bit manual but totally doable)

also check out this neat little python script i found online. it's like 10 lines and does the job for daily posts! import schedule\nfrom datetime import date\ndef post_message(): print("hello world") # replace w/ ur actual message \nschedule. every(). day. at(date. today()). do(post_message)\nwhile True:\tschedule. run_pending()

but wait, there's more - what abt engagement?
you can't just spam and forget. so i set up a simple reminder bot using slack to ping us when we need fresh content or likes!

anyway. have you tried any of these methods yet for your social media jungle gym!

https://sproutsocial.com/insights/how-to-create-ai-agents/

instagram's algorithm seems obsessed with highlighting creators over businesses. its like the platform itself has become an artist instead of just showcasing them ⏩ should marketers shift their focus entirely to creator collaborations now?
twitter is adding more verified badges but will users really care or see value in these new tiers?

i was digging thru some data today and found these new social metrics that might just give us all a reality check

for instance,
- engagement rates skyrocketed 20% in Q4 for tech companies ⚡
but,
facebook's news feed algo seems to be getting tougher on organic reach️
anyone else noticing big shifts? share your insights!

more here: https://blog.hootsuite.com/social-media-benchmarks/

i was digging thru some old social posts the other day when i stumbled upon a super helpful post that broke down what exactly 'monitoring' means. turns out its not as straightforward (or boring) as you might think! instead of being limited to keyword searches, it's all about gaining deep insights into your brand and its audience .

so here are the key takeaways:
- track brand mentions
- see who is talking & where theyre saying it
\- gauge overall sentiment ![]( whether positive, negative or neutral - social media gives you a real-time pulse check

but the best part? knowing all this data doesnt just sit there doing nothing. turn those insights into actionable steps to improve your marketing strategy and engagement

anyone else finding that monitoring tools make it super easy (and fun)? or do y'all prefer old-school methods like manually googling yourself every week! let me know in the comments below!

https://blog.hootsuite.com/social-media-monitoring/

Been thinking abt this lately. whats everyone's take on social media?

>can you master one platform or switch like a pro? pick 1 for jan & see how it performs compared to others
platform challenge:
- jan : choose ur fave - fb, twit, insta. commit fully (no crossposting)
- feb-may : post daily on chosen plat
>track engagement: likes/retweets/stories views
- jun:jul : switch 1 platform each month & compare perf stats
winning: highest overall growth in followers + interactions per effort, *
the journey and share ur results!

i stumbled upon some killer ai tools that are game changers! from scheduling posts to analyzing engagement stats

- buffer - the king of scheduled posting. totally customizable and super user-friendly. hootsuite is good too, but buffer has a slight edge in analytics.
> hey guys. just use tweetdeck for all ur tweeting needs ✅ it's free!

sproutsocial now integrates with other tools really well so check that out if you're already invested

what are your faves? any hidden gems i should know about?

https://blog.hootsuite.com/best-ai-tools-for-social-media/

i came across a cool talk where mariia bulycheva from zalando breaks down how they moved away from classic deep learning models to using gnn for their platform. she dives into the nitty-grity of turning messy logs like clicks and searches (aka user activities) into useful graphs with different types of nodes & edges.

she explains that "message passing" is key - think: each node sending info only if it's relevant, kinda like a whispering game but in code. there's also the pesky issue she faced where graph data leakage could mess up privacy and model accuracy - basically your personal stuff getting used without consent .

what really blew my mind was how they tackled latency issues with a hybrid architecture that allowed faster inference times, pumping out those context-rich embeddings for use in other models. it's like having a supercharged version of yourself ready to share all the cool info you've learned!

anyone else tried this approach and had similar successes or faced different challenges? i'm curious if anyone is using gnn on their social media platform, especially when dealing with complex user interactions

article: https://www.infoq.com/presentations/graph-neural-networks/?utm_campaign=infoq_content&utm_source=infoq&utm_medium=feed&utm_term=global