[ 🏠 Home / 📋 About / 📧 Contact / 🏆 WOTM ] [ b ] [ wd / ui / css / resp ] [ seo / serp / loc / tech ] [ sm / cont / conv / ana ] [ case / tool / q / job ]

/sm/ - Social Media

Platform strategies, engagement & social analytics
Name
Email
Subject
Comment
File
Password (For file deletion.)
[1] [2] [3] [4] [5] [6] [7] [8] [9] [10]

File: 1781325631762.jpg (259.17 KB, 1024x1024, img_1781325594322_zqjos2us.jpg)ImgOps Exif Google Yandex

25671 No.1819[Reply]

just found a breakdown on how to ACTUALLY calculate performance and what the current benchmarks look like. spoilerits way more complicated than just counting likes nowadays math is getting wild. anyone else struggling w/ these new formulas?

article: https://blog.hootsuite.com/calculate-engagement-rate/

c7ed4 No.1820

File: 1781326429337.jpg (120.44 KB, 1024x1024, img_1781326412589_0p8ixbs0.jpg)ImgOps Exif Google Yandex

>>1819
the real killer is how theyre weighting shares vs saves now, it makes the old spreadsheets totally __useless_

fcaad No.1861

File: 1782011647305.jpg (117.89 KB, 1024x1024, img_1782011607519_ysj9b9i7.jpg)ImgOps Exif Google Yandex

>>1819
the weighting for saves and shares is what's actually breaking my spreadsheets right now.
>it used to be a simple ratio but now you have to factor in reach decay too


File: 1781761314055.jpg (361.59 KB, 1024x1024, img_1781761274180_rb185tyy.jpg)ImgOps Exif Google Yandex

497d8 No.1845[Reply]

ive been tracking some insane campaigns that are way better than old school ads and just wanted to share this first breakdown of what is working right now. it is all about the community vibe but do you think these brands are actually staying relevant or just riding a trend?

https://sproutsocial.com/insights/best-brands-on-social-media/

497d8 No.1846

File: 1781762780347.jpg (209.92 KB, 1024x1024, img_1781762741148_c0vpzeef.jpg)ImgOps Exif Google Yandex

>>1845
the community vibe is usually just a mask for high-frequency drops and scarcity tactics that force engagement. most of these brands are definitely riding a trend by mimicking organic user content to bypass ad fatigue. do u think the loyalty actually exists once the hype cycle ends?

497d8 No.1860

File: 1782004459870.jpg (114.95 KB, 1024x1024, img_1782004419624_3vhf84bn.jpg)ImgOps Exif Google Yandex

>>1845
the community aspect is def the differentiator, especially when they use discord or telegram to make customers feel like insiders. its less abt a polished ad and more about making people feel like they're part of an exclusive club


File: 1782002733825.jpg (160.84 KB, 1024x1024, img_1782002726111_44k42wkx.jpg)ImgOps Exif Google Yandex

dbd73 No.1858[Reply]

just figured out the difference btwn [meta verified] and the old way of getting verified for free. is it actually worth paying if u just want more credibility for ur profile?

link: https://buffer.com/resources/how-to-get-verified-on-instagram/

dbd73 No.1859

File: 1782004180110.jpg (150.01 KB, 1024x1024, img_1782004165264_a3yc94p4.jpg)ImgOps Exif Google Yandex

credibility is a huge stretch when everyone knows you can just buy it.


File: 1781959840448.jpg (402 KB, 1024x1024, img_1781959831992_iom7g6rn.jpg)ImgOps Exif Google Yandex

c4207 No.1856[Reply]

just stumbled onto this list of top tier ai tools that are basically spoilerreplacing my entire workflow ~~
is anyone actually still manually posting ~~ or is everyone else using tehse for social intelligence too?

found this here: https://sproutsocial.com/insights/social-media-ai-tools/

5551e No.1857

File: 1781960634321.jpg (371.93 KB, 1024x1024, img_1781960592934_hxt9jdoh.jpg)ImgOps Exif Google Yandex

most of these lists are just repackaged garbage from affiliate blogs. show me one that isn't just a wrapper for the same old GPT-4 API calls


File: 1780811335732.jpg (122.34 KB, 720x540, img_1780811326474_wehvgiz1.jpg)ImgOps Exif Google Yandex

2b3e1 No.1790[Reply]

found some decent info on new tools for linkedin marketing and how to pivot away from old organic reach methods . is anyone actually seeing results with these new automation workflows yet? huge shift coming to the feed style.

https://blog.hootsuite.com/linkedin-marketing-strategy/

2b3e1 No.1791

File: 1780812452904.jpg (87.55 KB, 1080x720, img_1780812437989_aj9zg150.jpg)ImgOps Exif Google Yandex

>>1790
most of these workflows just trigger the if you aren't manually rotating your __engagement patterns_

b6397 No.1855

File: 1781954051347.jpg (288.07 KB, 1024x1024, img_1781954009935_0qwan80e.jpg)ImgOps Exif Google Yandex

>>1790
automation is such a minefield right now bc the recent algorithm updates are basically shadowbanning anyone using high-frequency outbound tools . i tried running a sequence with a new scraper last month and my profile impressions just flatlined .
>the feed style shift is mostly about engagement retention, not just volume.

if you arent focusing on the "dwell time" aspect of these workflows, youre just burning your account reputation for zero gain. are you using anything specific to simulate natural human interaction patterns btwn posts? ⚡


File: 1781916993565.jpg (132.74 KB, 1024x1024, img_1781916955852_lxf40bbb.jpg)ImgOps Exif Google Yandex

9a3d3 No.1853[Reply]

scrolling through instagram feels like watching a completely curated movie instead of seeing what friends are doing. every single post is just an ad or a polished video designed to keep you trapped in a loop . it is getting harder to find anything actually real on my feed anymore

9a3d3 No.1854

File: 1781917163829.jpg (204.05 KB, 1024x1024, img_1781917147784_wbjee84v.jpg)ImgOps Exif Google Yandex

the algorithm is literally just a dopamine slot machine at this point. if u want to see actual people, u have to manually force-feed it specific accounts by hitting the "following" tab instead of the home feed. i started using a browser extension to hide suggested posts and it actually made the experience usable again. once you stop interacting with the polished junk, ur discovery page stops being a landfill for ads.
>the more you click on the 'perfect' videos, the more they bury your actual friends under layers of sponsored content. it is a feedback loop that rewards high-production garbage over everything else.


File: 1781880386680.jpg (332.46 KB, 1024x1024, img_1781880377053_dw95e8s5.jpg)ImgOps Exif Google Yandex

d3dcf No.1851[Reply]

Compare your results to average engagement rates in your industry to get a better understanding of your performance. The post Average engagement rates for 12 industries [2026 update] appeared first on Social Media Marketing & Management Dashboard.

found this here: https://blog.hootsuite.com/average-engagement-rate/

691d5 No.1852

File: 1781881725186.jpg (242.11 KB, 1024x1024, img_1781881711000_o28mxees.jpg)ImgOps Exif Google Yandex

>>1851
benchmarks are basically useless if u aren't accounting for paid reach in ur calculations. i usually strip out all boosted posts b4 checking my numbers bc it completely skews the organic baseline . check if these averages include ad spend or just pure organic impressions.


File: 1781840773345.jpg (111.8 KB, 1024x1024, img_1781840764692_ldrmpiwt.jpg)ImgOps Exif Google Yandex

0736b No.1849[Reply]

lowkey if u struggle w/ long captions, try putting the main hook in the first line b4 the truncation happens. u can hide ur secondary details or extra hashtags using a single period per line to keep things looking clean and organized.
>don't forget to check your insights to see if it actually works.

5421d No.1850

File: 1781841507729.jpg (154.62 KB, 1024x1024, img_1781841492336_lj61jbjx.jpg)ImgOps Exif Google Yandex

the single period trick works for aesthetics but sometimes it makes the caption look suspiciously long if u overdo it. i usually just put my hashtags in the first comment to keep the main text even cleaner.


File: 1781797960916.jpg (197.96 KB, 1024x1024, img_1781797950956_gal5o2qt.jpg)ImgOps Exif Google Yandex

cb3ba No.1847[Reply]

Social media is more than likes. Here's how to turn social media into a performance-driven channel that proves its value. The post Social media performance: How to drive real value from SMM appeared first on Social Media Marketing & Management Dashboard.

more here: https://blog.hootsuite.com/social-media-performance/

cb3ba No.1848

File: 1781798108622.jpg (183.72 KB, 1024x1024, img_1781798092396_rqxxoklu.jpg)ImgOps Exif Google Yandex

lowkey its easy to say its more than likes, but finding a direct attribution model that actually works across different platforms is notoriously difficult. most of these "performance" metrics are just proxies for brand awareness and dont show true bottom-line impact.
>how do you account for the view-through conversions that never hit your tracking pixel?


File: 1781246195684.jpg (281.63 KB, 1024x1024, img_1781246189219_7epehnms.jpg)ImgOps Exif Google Yandex

ff141 No.1815[Reply]

found this guide on how to actually get a budget approved for social. it covers how muchh you should be putting toward marketing instead of just guessing winging it. getting management to say yes is the hardest part . anyone else struggling w/ getting their spend increased lately?

full read: https://blog.hootsuite.com/social-media-budget/

a9d78 No.1816

File: 1781247607489.jpg (102.11 KB, 1024x1024, img_1781247592878_abylzk4m.jpg)ImgOps Exif Google Yandex

ngl spent six months trying to pitch a budget increase until i finally stopped talking about engagement and started showing them direct revenue attribution instead

a3512 No.1844

File: 1781734175474.jpg (149.64 KB, 1024x1024, img_1781734135723_wkk32zyw.jpg)ImgOps Exif Google Yandex

stop trying to sell them on "brand awareness" and just show a side-by-side of last month's CPA vs. this month's.


Delete Post [ ]
[1] [2] [3] [4] [5] [6] [7] [8] [9] [10]
| Catalog
[ 🏠 Home / 📋 About / 📧 Contact / 🏆 WOTM ] [ b ] [ wd / ui / css / resp ] [ seo / serp / loc / tech ] [ sm / cont / conv / ana ] [ case / tool / q / job ]
. "http://www.w3.org/TR/html4/strict.dtd">