/sm/ - Social Media

fb turns 22
still going strong w/ billions of users and being king ️. who knew it would survive all these years?

i mean, everyone was writing off fb like it's dead! they said, but look at them now . user count: still staggering
compared to tiktok or insta, kinda disappointing in terms of growth. just saying ✌️.
but when it comes down to reach and engagement - no one can touch fb rn

engagement stats : mind-blowing as always ⭐
40-50% interaction rates on some posts are not unheard-of
if you're a marketer, knowing this is crucial for your strategy.

so how about it? anyone else feeling the power of good ol' fb or trying to find new ways around its limitations

more here: https://sproutsocial.com/insights/facebook-stats-for-marketers/

Are you tired of scrolling through endless posts?
i just switched from ''Instagram Stories: my go-to for quick content to now diving into Facebook's new wave with its advanced AI tools. Let me break it down.
First off,the hype around IG reels ''' is real! theyre perfect if your goal's purely entertaining and short-form; the algorithm loves 'em big time
But then i got a sneak peek of ''Facebook's latest features- automated editing with AI that learns from my posts. It can even create entire stories, which feels almost magical ✨
Here comes where it gets tricky: if youre aiming for longer content or need more control over your visuals and text (like product reviews), Facebook's new tools might feel a bit clunky ⚠️
'For the win: Instagram Reels when quick hits are needed, but Facebook's AI editing suite'' is where it gets really interesting. If youre okay with some level of automation for your content creation process.
Pick wisely based on what type and length of posts suit best!

blueskying into 2026
so i was playing around w/ @sproutsocial and realized ⚡the platform still lacks native scheduling for updates⚡, making it tough for brands. but hey! there's a workaround.

basically, you can use the tool to schedule posts on other social platforms first then manually publish them onto bluesky when they're live elsewhere it's not ideal yet. but close enough till we see native support ⬆

anyone else finding this challenging? i'd love some tips or hacks! what's working for you in the meantime?

ps: are u using any other tools to bridge gaps like these on bluesky & others?
share ur tricks if ya have 'em

more here: https://sproutsocial.com/insights/schedule-bluesky-posts/

analysis of 52m+ posts
we dug into over 52 million social media posts from 10 platforms to see how engagement is doing in this year. heres what we found:the numbers are mixed, with some spikes and dips across different networks.
>it's like everyone decided meme culture was out ♂️
some top tools showed big changes, but overall it feels more nuanced than just "up" or "down." im curious - what platforms saw the biggest shifts in your corner?

link: https://buffer.com/resources/state-of-social-media-engagement-2026/

i found this interesting nugget: original content is getting harder to come by these days. it's like a treasure hunt! ⚡

but man, when you do nail that juicy piece of info. well, your brand really stands out in the crowd
so what's working? i've been noticing some brands excelling with interactive posts and user-generated content - keeps people engaged for sure. ✍️

anyone else diving deep into unique or hard-hitting original stuff lately? let's chat about it!

more here: https://sproutsocial.com/insights/original-content/

check out these latest dimensions across platforms like instagram x ⬇ facebook ➡ linkedin ✅ tiktok ♻ and more! i just pulled this info to make sure my posts are optimized. have you updated your uploads yet?

https://blog.hootsuite.com/social-media-image-sizes-guide/

big picture
marketers need to know who's using social these days. it's not just teenagers anymore!

users are getting older, with a growing interest among the mid-30s crowd and beyond.
expect younger users to drop off suddenly? wrong~ that demographic is sticking around longer than expected.
>some ppl think more ads = higher engagement, right?
wrong. quality content beats volume every time! ✔️

i wonder how this will change ad targeting. any thoughts?

what social platform are you focusing on for 2026 strategy changes?

found this here: https://sproutsocial.com/insights/new-social-media-demographics/

facebook is phasing out third-party cookies by next year.
twitter just launched their new ai content generator tool for creators .
instagram rolled back its 'explore' feature to prioritize local businesses and user-generated posts.
what does this mean? are we entering a world where social media platforms are becoming tooo smart? or is it about empowering users more?
i think the real question should be: Will AI create or destroy jobs in content creation ?
>Is your gig as an influencer safe now that bots can write posts and engage with followers automatically?
share any thoughts!

if (platform = 'FB') {platform. changeCookiePolicy()}

i just stumbled upon these tried-and-tested strategies for boosting ur tik tok game without resorting to shortcuts. seems legit! ive been playing around with some of them, and they actually work. sorta.

first up: be consistent post regularly so your audience knows when youre dropping new content. but dont overdo it - quality beats quantity sometimes!

next tip is all about engagement ⭐ drop polls in ur videos or ask questions to keep the conversation going with fans

and then theres something ive been experimenting a bit: collaborations! team up w/ other creators who have similar audiences, and swap shoutouts. mutual boosters for sure ✌️

anyone else tried these out? whats workin' best fer ya?

what about you - have any secret sauce tricks to share that arent on this list yet

link: https://buffer.com/resources/how-to-get-followers-on-tiktok/

if you're tired of manually posting and tracking all those platforms. these gems might change everything! ⚡

i've tried quite a few, but i found the following stand out:
- hootsuite - super user-friendly with great analytics
- buffer for its scheduling wizard
- sprout social, though pricey, offers deep insights

got any favs that aren't on this list? share 'em! what's your secret to staying organized and engaged?

ps: i've heard mixed reviews about meltwater - seems good for enterprise but not so much as a small biz tool. guess we'll have different opinions here

article: https://buffer.com/resources/best-social-media-management-tools/