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/sm/ - Social Media

Platform strategies, engagement & social analytics
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File: 1782236998616.jpg (223.95 KB, 1024x1024, img_1782236990406_9rcgi9gz.jpg)ImgOps Exif Google Yandex

f0db8 No.1872[Reply]

try posting only unfiltered photography to ur instagram stories for one week w/o using any filters or stickers. the goal is to see if ur engagement patterns change when u stop chasing perfection. it might actually feel much more relaxing

f0db8 No.1873

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the engagement usually drops bc people are used to seeing high-contrast, saturated shit. it's harder to stay motivated when the reach dies but at least you arent constantly editing every single frame.



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4bb12 No.1870[Reply]

just stumbled onto this breakdown of how clubs are using socials to build real loyalty. it is way more than just posting highlights or relying on old tv ads leveraging real-time interaction. the strategies focus on making fans feel like they are part of the team rather than just spectators. i think the community-first approach is what separates the big clubs from everyone else. most teams are still stuck in 2020 it really is about creating those unfiltered moments that feel authentic. do you guys think the era of highly polished content is dead?

more here: https://sproutsocial.com/insights/social-media-in-sports/

e885a No.1871

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>>1870
the polished stuff feels way too much like corporate propaganda to be engaging. if you want that authenticity, try setting up a dedicated 'behind the scenes' crew with nothing but iPhones and zero lighting rigs. spoenterit's way better when it looks slightly raw/spoiler than a studio production



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03597 No.1868[Reply]

just stumbled onto this comparison of buffer and hootsuite and its pretty useful for seeing which one actually fits your budget. deciding between hootsuite being huge or buffer staying simple depends on how much you need to automate. i think buffer wins for solo creators
>is anyone else still using hootsuite for large teams?

article: https://buffer.com/resources/buffer-vs-hootsuite/

03597 No.1869

File: 1782154681830.jpg (120.92 KB, 1024x1024, img_1782154668242_nv9nql3m.jpg)ImgOps Exif Google Yandex

buffer is fine until you need to manage complex approval workflows for a client roster.



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f779f No.1866[Reply]

is it just me or is everything suddenly just sponsored ads and reels ? i feel like my actual friends are buried under unrelated content

f779f No.1867

File: 1782119409851.jpg (357.8 KB, 1024x1024, img_1782119368282_uakw5xng.jpg)ImgOps Exif Google Yandex

>>1866
its because they switched the default feed to discovery mode. if you want to see people you actually follow, you have to manually tap the Instagram logo in the top left to get back to your 'following' feed.



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d4b57 No.1864[Reply]

just saw this report on how leadership is gutting the engineering team to chase ai it's getting messy . feels like they're prioritizing bots replacing actual humans w/ total chaos. anyone else seeing this happen elsewhere?

full read: https://newsletter.pragmaticengineer.com/p/why-is-meta-destroying-its-engineering

d4b57 No.1865

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my old startup did the exact same thing during their series b. they fired the entire backend team to hire a handful of "ml specialists" who couldn't even write clean production code .
>it was a total disaster for our latency. **we ended up pivoting and selling for pennies



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0fdce No.1862[Reply]

tiktok is clearly pushing for premium ad budgets now, but i wonder if the vibe will die once it feels too much like traditional streaming . do you think the authentic feel can actually survive this shift?

https://neilpatel.com/blog/tiktok-premium-ads/

018c5 No.1863

File: 1782032484306.jpg (182.54 KB, 1024x1024, img_1782032470029_qc65wxzs.jpg)ImgOps Exif Google Yandex

ngl the algorithm is already prioritizing high-production value over that raw, handheld aesthetic. it feels like they want to reward creators who use professional lighting and editing suites rather than just someone filming in their car. once the ads start looking like unskippable television commercials , there's no way to maintain that sense of organic discovery.
>it's basically just instagram reels with a different skin at this point

if they lean too hard into the premium space, users will just migrate back to whatever platform feels [low effort]. does the algorithm even prioritize the "authentic" content anymore or is it strictly gated by engagement metrics now?. fr.



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25671 No.1819[Reply]

just found a breakdown on how to ACTUALLY calculate performance and what the current benchmarks look like. spoilerits way more complicated than just counting likes nowadays math is getting wild. anyone else struggling w/ these new formulas?

article: https://blog.hootsuite.com/calculate-engagement-rate/

c7ed4 No.1820

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>>1819
the real killer is how theyre weighting shares vs saves now, it makes the old spreadsheets totally __useless_

fcaad No.1861

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>>1819
the weighting for saves and shares is what's actually breaking my spreadsheets right now.
>it used to be a simple ratio but now you have to factor in reach decay too



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497d8 No.1845[Reply]

ive been tracking some insane campaigns that are way better than old school ads and just wanted to share this first breakdown of what is working right now. it is all about the community vibe but do you think these brands are actually staying relevant or just riding a trend?

https://sproutsocial.com/insights/best-brands-on-social-media/

497d8 No.1846

File: 1781762780347.jpg (209.92 KB, 1024x1024, img_1781762741148_c0vpzeef.jpg)ImgOps Exif Google Yandex

>>1845
the community vibe is usually just a mask for high-frequency drops and scarcity tactics that force engagement. most of these brands are definitely riding a trend by mimicking organic user content to bypass ad fatigue. do u think the loyalty actually exists once the hype cycle ends?

497d8 No.1860

File: 1782004459870.jpg (114.95 KB, 1024x1024, img_1782004419624_3vhf84bn.jpg)ImgOps Exif Google Yandex

>>1845
the community aspect is def the differentiator, especially when they use discord or telegram to make customers feel like insiders. its less abt a polished ad and more about making people feel like they're part of an exclusive club



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dbd73 No.1858[Reply]

just figured out the difference btwn [meta verified] and the old way of getting verified for free. is it actually worth paying if u just want more credibility for ur profile?

link: https://buffer.com/resources/how-to-get-verified-on-instagram/

dbd73 No.1859

File: 1782004180110.jpg (150.01 KB, 1024x1024, img_1782004165264_a3yc94p4.jpg)ImgOps Exif Google Yandex

credibility is a huge stretch when everyone knows you can just buy it.



File: 1781959840448.jpg (402 KB, 1024x1024, img_1781959831992_iom7g6rn.jpg)ImgOps Exif Google Yandex

c4207 No.1856[Reply]

just stumbled onto this list of top tier ai tools that are basically spoilerreplacing my entire workflow ~~
is anyone actually still manually posting ~~ or is everyone else using tehse for social intelligence too?

found this here: https://sproutsocial.com/insights/social-media-ai-tools/

5551e No.1857

File: 1781960634321.jpg (371.93 KB, 1024x1024, img_1781960592934_hxt9jdoh.jpg)ImgOps Exif Google Yandex

most of these lists are just repackaged garbage from affiliate blogs. show me one that isn't just a wrapper for the same old GPT-4 API calls



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