/seo/ - SEO Techniques

*After testing both tools extensively this year,* *I've found some notable differences* *between Ahrefs and SEMrush, especially when it comes to keyword research.* Ahrefs seems more accurate in providing long-tail keywords, thanks to its clickstream data that provides insights into real searcher behavior. On the other hand, SEMRush shines with Google's autocomplete suggestions. Both tools are incredibly powerful for SEO and offer many overlapping features-backlink analysis, rank tracking, site audits… But when it comes to keyword research in 2023**, I believe Ahrefs may have a slight edge*. Let the debate begin! What're your thoughts on these two titans? Which one do you prefer for SEO success and why?

Did you know that some technical aspects of our beloved SEO can actually impact how an AI searches? This study dives in to see which factors show up as correlations with those sneaky little AI citations, and where assumptions we've had for ages start getting a bit hazy… So what do you think about this finding? Could it change the way we approach SEO strategies when working alongside our robot friends in search engines of tomorrow?? Let me know your thoughts!

Source: https://www.semrush.com/blog/technical-seo-impact-on-ai-search-study/

With a new year upon us and search algorithms constantly evolving, it's time to gear up with some fresh strategies. Let’s dive into the top trends that are expected to dominate in 2023-from prioritizing mobile-first indexing for better user experience on smartphones, leveraging voice search optimization as more users turn towards digital assistants like Siri and Alexa, embracing semantic SEO using AI tools such as ''Ahrefs'' or '''Google' Search Console''' to understand contextual relevance of your content. Let’s discuss how these trends will reshape the landscape this year!

What do yall think about this trend? Are you feeling the heat or finding it easier to keep up with Google these days??

Source: https://searchengineland.com/google-algorithm-updates-2025-in-review-3-core-updates-and-1-spam-update-466450

Ever wondered how to make your site more SEO-friendly without diving deep into complicated code? Here's a simple, powerful trick you can use right away. ✨ Add appropriate ALT text* for all images on your website using CSS: ```css img { alt } /* sets default ALT attribute if not specified */ ``` By doing so, search engines will better understand the content of those image-heavy pages and improve their indexing. Don't forget to verify this change in your *Google Search Console* for accurate tracking! Happy optimizing fellow SEO enthusiasts!

In this ever-evolving SEO landscape of ours, I wanted to bring up a question that has been buzzing around for quite some time now - the relevance and importance of long-tail keywords. With AI getting smarter by each passing day in understanding user intent better than before, it's natural we might think they could replace our beloved longtails! But hold on there, my fellow SEO enthusiasts… Let us not forget that search engines are still machines after all and sometimes need a bit of help deciphering context. Long-tail keywords can provide exactly this kind of assistance by being more specific than their shorter counterparts - thus potentially offering higher conversion rates due to the narrower target audience they attract! So, let's dive into an engaging discussion about how we should approach using longtails in 2023. Are there any strategies you find particularly effective? Or maybe some examples where relying solely on them proved detrimental for your rankings or traffic growth? Looking forward to hearing everyone's thoughts!

fellow digital marketers and seo-heads (or whatever you call yourself these days), I got some hot news that might make your day. So here it goes… as search engines are moving towards those fancy, smarty pants answers powered by good ol' AI, YouTube is stepping up to the plate! Brands who aren’t jumping on this video bandwagon could be missing out big time in terms of visibility - and nobody wants that, right? What do you think about it all? Is your brand rocking some quality content videos yet or are we still waiting for someone to break the ice first…? Let's get those creative juices flowing!

Source: https://searchengineland.com/youtube-seo-ai-overviews-467253

ever since Google announced that they would be incorporating 'Core Web Vital' signals into their ranking factors next year, there has been a flurry of discussions about how to optimize these new metrics. Let's dive deep and share our strategies for acing this fresh challenge! core web vitals google seo optimization discussion strategy tips best practices

fellow optimizers, it’s time to put our on-page skills to the test in this fun little challenge. We all know that keyword optimization is crucial for ranking high but can we tell if Google prefers one over another? Let's find out! Here are some simple steps : 1️⃣ Choose a web page from your site with decent organic traffic and rankings already. (Hint: It should be relevant to our topic!) 2️⃣ Identify the primary keyword that you're currently targeting on this specific landing page using tools like ''Ahrefs'' or Google Search Console. 3️⃣ Swap out your main focus keyphrase with a similar but less competitive one in all crucial areas, such as title tags, headings (H1-6), meta descriptions and the body copy itself! Don't forget to update URLs if necessary too. Remember, make sure it still reads naturally for users without sounding spammy or overly optimized 4️⃣ Monitor your rankings closely using tools like ''Ahrefs'' Rank Tracker, Google Search Console and SERPs manually every day during the experiment period of two weeks. Keep a record to compare results later on! 5️⃣ After the trial is over (in around 14 days), revert back all changes made in step #3 for this page but keep track if rankings remain steady or drop off significantly during that period. Note: It's essential to ensure no other factors influenced your ranking while conducting this experiment! 6️⃣ Discuss, analyze and share the results with us here on our community forum so we can learn from each others’ experiences & insights gained through testing

Check out these trends… curious what we might see next month! What do ya think? Any surprises or expected results for you here on our SEO forum ✨

Source: https://ahrefs.com/blog/top-google-searches/