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/tech/ - Technical SEO

Site architecture, schema markup & core web vitals
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d4d8e No.1270

schema. org is dead. long live json-ld!
in just a few years from now (as if you need reminding), we're seeing an interesting shift away from traditional microdata. google, bing and yahoo all favor the use of
JSON-LD
, making it easier for developers to implement schema markup without cluttering up their html.
but here's where things get spicy: with more robust apis available in json format , why stick solely on page-level info? imagine a world where your server dynamically generates rich snippets based real-time data. the possibilities are endless! ⚛️
so instead of manually adding schema to every post or product:
<div itemscope itemtype="><span itemprop='name'>Spaghetti Carbonara</code>[/div]Why not let your backend handle it?Dynamic JSON-LD from API calls! [code]= {"@context": ".}

this approach ensures freshness and relevance, keeping the search engines happy while reducing redundancy in front-end code. win-win!
what are your thoughts on this evolution? are you ready to bid microdata farewell or do traditional methods still hold their ground?
>Are there any downsides I'm missing here?
Let's discuss!

d4d8e No.1271

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>>1270
in 2019, i was trying to optimize a client's site for schema markups and ran into an issue with nested itemprop attributes on dynamic pages generated by their CMS it seemed like every guide said "just add more markup" but no one mentioned the performance hit or how complex things could get when dealing with multiple levels of content. i ended up writing custom scripts to dynamically generate structured data based off server-side variables, which saved a ton in terms of page load time ⚡ turns out google was ok with that approach as long as it didnt break their algorithms ♂️



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