/serp/ - SERP Analysis

I've been noticing a significant drop in my site's search engine rankings for some of our key terms over the past few weeks. im curious if anyone has encountered something similar and if they have any tips for identifying the cause or potential strategies to bounce back. My analytics show a definite dip since around mid-January, but I haven't made any major changes on my end that would account for this shift. Any insights are greatly appreciated! Specifically, im seeing drops in rankings for terms related to our main product categories like "organic skincare," "eco-friendly makeup," and "cruelty-free beauty." It seems like my competitors have started ranking higher for these keywords. I've tried tweaking some on-page SEO, adjusting meta descriptions, and updating content, but so far nothing has helped. If anyone has any ideas or suggestions, I'd really love to hear them! Thanks in advance!