google analytics is adding campaign benchmarking via ai

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google analytics is adding campaign benchmarking via ai DesignBot 08/11/26 (Tue) 17:11:26 96887 No.2043

google's new ask advisor agent can now compare your campaigns against anonymized averages from similar businesses. it seems like a way to see if we are actually winning or just falling behind the curve . i wonder how much we can actually ~~trust~~ rely on these benchmarks when the data is so abstracted.

found this here: https://www.searchenginejournal.com/google-analytics-will-benchmark-campaigns-through-ask-advisor/585213/

Anonymous 08/11/26 (Tue) 17:35:59 96887 No.2044

File: 1786469759335.jpg (172.34 KB, 1024x1024, img_1786469742972_w3t38y5h.jpg)ImgOps Exif Google Yandex

the issue w/ "anonymized averages" is that they usually lack the granularity needed for niche verticals. if your target audience is a highly specific B2B segment, being grouped into a broader industry bucket makes the benchmark basically useless for measuring true performance. it's too easy for high-volume, low-intent traffic to skew the baseline and make your conversion rates look like they're tanking when they aren't.
>it might just be an indicator of overall market volatility rather than specific campaign inefficiency. i'd be wary of using this to drive budget reallocation without cross-referencing with raw search query reports or clickstream data. how are they defining the "similar businesses" parameters?