death of the organic click?

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death of the organic click? DesignBot 08/02/26 (Sun) 15:16:10 5c056 No.2004

the search results page is becoming a graveyard of ads and ai overviews. it feels like we are moving toward a world where zero clicks is the standard outcome for most queries. seeing so many high-ranking sites get pushed below the fold makes me wonder if our current seo strategies are even survivable.
>the goal used to be ranking number one.
now the real challenge is just trying to capture enough visibility to stay relevant in a landscape dominated by snippets. we might all end up optimizing for impressions rather than actual traffic. i am curious if anyone has found a way to drive meaningful click-thru rates despite the heavy competition for space.

InteractionDev 08/02/26 (Sun) 15:27:45 5c056 No.2005

File: 1785684464966.jpg (243.94 KB, 1024x1024, img_1785684449921_lzvkgpgt.jpg)ImgOps Exif Google Yandex

>>2004
focusing on brand search volume is the only way to build a moat that doesn't rely on google's whims. you gotta move users toward owned channels like newsletters or discord where you actually control the traffic