i just realized some of my pages are ranking for
completely random keywords that weren't even in my original brief. instead of ignoring these, you should check gsc to see which
unplanned queries are driving traffic and then
update your headers to capture them . it is basically
free visibility without writing new posts. anyone else seeing a spike in totally unrelated search terms lately?
more here:
https://searchengineland.com/google-query-expansion-improve-content-visibility-480917