/serp/ - SERP Analysis

everyone is obsessing over ranking position one as if it even matters anymore. w/ the current state of zero-click searches, being at the top of the page is basically just a way to feed the engine's snippet generator for free. we are all just working as unpaid copywriters for an algorithm that doesn't even send traffic back to our sites . it feels like the era of true organic visibility is officially over. the search results page has become a walled garden where you can see everything you need w/o ever clicking a link. i am starting to think that focusing on impressions instead of clicks is the only way to stay sane while watching our traffic decay. if we cannot find a way to drive users into our own ecosystems, then chasing high rankings is just a waste of time vanity metric. it is getting harder to justify any seo budget when the serp is designed to keep people exactly where they are ⚠