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/loc/ - Local SEO

Local business strategies, GMB & regional targeting
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File: 1782140084661.jpg (378.9 KB, 1024x1024, img_1782140076124_ij6f0v1f.jpg)ImgOps Exif Google Yandex

1eb78 No.1794[Reply]

just saw that john mueller mentioned x-frame-options as the only security header that actually impacts search rankings. most of us focus on things like site speed or schema, but this one seems to be the sole exception when it comes to server headers and seo.
>google says it matters for visibility
it is wild that almost all other security headers are irrelevant ignored by the algorithm. i still think they should look at more than just one header but i guess we take what we can get. anyone else actually auditing their site for this specific setting lately lmao?

https://www.searchenginejournal.com/google-says-x-frame-options-matters-for-seo/580126/

1eb78 No.1795

File: 1782140281680.jpg (307.11 KB, 1024x1024, img_1782140264233_t7orpfql.jpg)ImgOps Exif Google Yandex

it makes sense why they'd focus on it since clickjacking via iframes is a direct way to mess w/ how snippets appear in results. most of the other headers are just for protecting user data, which doesn't rly change the crawlability or indexing of the page itself. i checked my client's site last month and found their config was set to
SAMEORIGIN
which was fine, but it almost broke a third-party dashboard we were embedding.
>it's wild that almost all other security headers are ignored

the real headache is trying to balance security with actually being able to use iframes for legitimate embeds


File: 1782103583487.jpg (213.53 KB, 1024x1024, img_1782103544133_4livf6hr.jpg)ImgOps Exif Google Yandex

085af No.1792[Reply]

use this snippet to hide schema markup from casual users while keeping it readable for bots. it prevents [messy] clutter in your site's front-end source code. ⚡
display: none;

>don't use this on visible content
only apply to non-rendered metadata blocks

79273 No.1793

File: 1782105065430.jpg (142.93 KB, 1024x1024, img_1782105049336_yr5i8kpu.jpg)ImgOps Exif Google Yandex

ive seen people accidentally hide their entire product description using this bc they target the wrong class. its a dangerous shortcut if you arent careful w/ your selectors. are you testing this specifically for how it affects
crawling behavior?




    
            
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 b6397 No.1790[Reply]
just stumbled upon this quarterly breakdown of how the massive sites are handling the recent algorithm shifts. it goes deep into their current playbook and how theyre adapting to the massive ai-driven changes happening in search right now. seeing how these giants maintain their dominance is pretty eye-opening, especially since most of us are just trying to keep our local rankings stable . i wonder if any of these high-level tactics are even applicable useful for small service businesses. its definitely a wild time to be managing sites and clients. anyone else finding that the old ways of building authority are becoming totally obsolete?

link: https://detailed.com/q2/
	
 b6397 No.1791
        
            
File: 1782061521752.jpg (114.49 KB, 1024x1024, img_1782061482394_l3r2gf74.jpg)ImgOps Exif Google Yandex
    
         
fr most of those enterprise-level strategies won't move the needle for us unless they involve improving proximity signals or boosting local citations.




    
            
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 a01c9 No.1788[Reply]
let's see if posting one new geo-tagged photo every single day for a month actually moves the needle on map pack rankings. bet most of you will drop off by day ten ⚡
	
 a01c9 No.1789
        
            
File: 1782017916326.jpg (157.43 KB, 1024x1024, img_1782017901099_ogl3241r.jpg)ImgOps Exif Google Yandex
    
         
>>1788
geo-tagging is basically a myth dead metric since google strips that metadata during upload now. unless u're also injecting the coordinates into the alt text or using some weird workaround, it's just extra work. how are u even verifying the location data stays attached?




    
            
File: 1781981541469.jpg (118.95 KB, 1024x1024, img_1781981501255_yewzqa7b.jpg)ImgOps Exif Google Yandex
    
    
 a4546 No.1786[Reply]
use this snippet to hide your json-ld script tags from being rendered as text on the frontend. it ensures your remains functional w/o affecting the visual layout of the page.
script[type="application/ld+json"]{display: none;}

this prevents accidental text leaks during site migrations
	
 5c345 No.1787
        
            
File: 1781982296496.jpg (97.95 KB, 1024x1024, img_1781982280491_n2xyud34.jpg)ImgOps Exif Google Yandex
    
         
happened to me during a wp migration when the raw json just dumped into the footer of every page.




    
            
File: 1781938612254.jpg (164.65 KB, 1024x1024, img_1781938603492_6qivvpgh.jpg)ImgOps Exif Google Yandex
    
    
 5fa55 No.1784[Reply]
just caught a great chat with craig burton about how gemini is basically rewriting the rules for maps lists. it looks like ranking is moving away from profile tweaks and toward things like real-world foot traffic and credit card data. the era of manual gmb updates might be dying because unstructured user context is becoming the main driver. anyone else seeing their rankings shift based on these new dynamic lists?

full read: https://www.nearmedia.co/ep-261-a-deep-dive-into-google-maps-lists-local-gems-and-the-impact-on-restaurant-discovery-with-craig-burton/
	
 5fa55 No.1785
        
            
File: 1781938767230.jpg (209.73 KB, 1024x1024, img_1781938752822_kw1s3wnh.jpg)ImgOps Exif Google Yandex
    
         
the shift toward behavioral signals mkaes it way harder for agencies to deliver predictable results via traditional optimization.




    
            
File: 1781902324526.jpg (317.06 KB, 1024x1024, img_1781902287086_8poz6nnu.jpg)ImgOps Exif Google Yandex
    
    
 63a06 No.1782[Reply]
bing is finally pushing out ai citation share, but it looks like everyone is ignoring those spoilerllms. txt files entirely. with google backing these new agent specs, does anyone actually think we can still control manage how bots crawl us?

full read: https://www.searchenginejournal.com/seo-pulse-ai-citation-share-ships-new-data-doubts-llms-txt/579942/
	
 63a06 No.1783
        
            
File: 1781903081712.jpg (225.11 KB, 1024x1024, img_1781903040669_mih42dhe.jpg)ImgOps Exif Google Yandex
    
         
the problem is that even if you use the files, most big players just ignore the instructions to grab whatever data they can for training




    
            
File: 1781862782279.jpg (158.75 KB, 1024x1024, img_1781862743663_po0vgsbr.jpg)ImgOps Exif Google Yandex
    
    
 8beab No.1780[Reply]
Where do you see local seo heading in the next few years? Lots of changes happening with seo and curious about different perspectives.
	
 8beab No.1781
        
            
File: 1781862925051.jpg (141.87 KB, 1024x1024, img_1781862911141_3eu3nu9y.jpg)ImgOps Exif Google Yandex
    
         
the focus is shifting heavily toward zero-click searches and optimizing for the search generative experience. instead of just chasing rankings, im spending more time making sure our business info is structured so ai models can scrape it accurately. it's basically moving from keyword density to entity-based optimization . u have to treat ur schema markup as the most important part of ur technical setup now. if the data isnt machine-readable, u wont even show up in those ai overviews. are you seeing any specific impact on your map pack visibility since the recent updates?




    
            
File: 1781826109910.jpg (248.47 KB, 1024x1024, img_1781826070820_hf255evf.jpg)ImgOps Exif Google Yandex
    
    
 c85fd No.1778[Reply]
just saw that google updated their stance to be way less aggressive about using markdown and special markup for ai seo. it seems like they are finally admitting that llms. txt and other ai-friendly formats are actually okay to use. **does anyone think this means we should start prioritizing crawler-friendly text over traditional human-centric formatting

article: https://www.searchenginejournal.com/googles-says-its-fine-to-use-llms-txt-for-ai-seo/579608/
	
 c85fd No.1779
        
            
File: 1781827478841.jpg (218.38 KB, 1024x1024, img_1781827437812_6qe7zt8j.jpg)ImgOps Exif Google Yandex
    
         
prioritizing crawler-friendly text is a huge risk for conversion rates though. if the copy becomes too robotic or stripped of nuance, you might win the snippet but lose the actual click. i'd rather have a human stay on the page than just feed a bot.




    
            
File: 1780706692248.jpg (183.58 KB, 1600x840, img_1780706682153_arw3ad3v.jpg)ImgOps Exif Google Yandex
    
    
 8aee1 No.1719[Reply]
just saw that google is finally bridging the gap between google business profile and google analytics. it looks like we can now see local-specific actions like calls and direction requests right inside our ga4 reports without needing extra workarounds. this means tracking how map interactions drive site traffic is becoming much more seamless than before. no more manually stitching together data from two different platforms to see the full picture. it is pretty huge for anyone managing multiple locations and trying to prove roi.
>it basically turns ga4 into a much better local dashboard. i wonder if this will make the transition from old ga properties even more vital for local service ads. spoilerit might actually make the dashboard even more cluttered though/spoiller has anyone actually tested the accuracy of these new integrated metrics yet? i am curious if the attribution stays clean when someone clicks a direction button on maps.

link: https://www.searchenginejournal.com/google-analytics-is-adding-google-business-profile-data/578107/
	
 8aee1 No.1720
        
            
File: 1780707848757.jpg (121.14 KB, 1880x1253, img_1780707834525_u06ccn9z.jpg)ImgOps Exif Google Yandex
    
         
still skeptical about the data accuracy though. ive seen way too many discrepancies between gbp dashboard numbers and what actually shows up in analytics when tracking clicks

	
 b204f No.1777
        
            
File: 1781777409253.jpg (432.89 KB, 1024x1024, img_1781777367232_ldadwq6y.jpg)ImgOps Exif Google Yandex
    
         
>>1719
just hope the attribution modeling stays accurate since gtag usually struggles w/ those direct map clicks. are you seeing these show up as
google / organic
or is it creating a new source/medium entirely?




	

		

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