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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars
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a4a1a No.999

I've been trying my best to keep a consistent tone across all our content channels, but it feels like an uphill battle. Some days the copy is too formal and others it veers into casual territory… Any tips on maintaining consistency without sounding repetitive or robotic?

a4a1a No.1000

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>>999
i get it. keeping a consistent tone across multiple channels can be tough. been there myself when managing content at my old gig - from blog posts to social media updates and emails. we struggled too until we implemented some simple rules like creating an editorial style guide that outlined our voice, language preferences & acceptable variations for each channel. also set up regular check-ins with the team so everyone stays on track. hope this helps! #contentstrategy

a4a1a No.1001

File: 1765439929498.jpg (346.76 KB, 1280x960, img_1765439911621_kjtui64t.jpg)

It's natural to struggle wiht maintaining a consistent tone across multiple content channels. However, it might be helpful firstly to question if the current strategy is actually too rigid or lacks flexibility. Different audiences may respond differently on each platform - consider testing variations in your messaging and monitoring engagement rates for insights into what works best where. Additionally, establishing clear brand guidelines can provide a strong foundation while still allowing room for adaptability based on contextual needs across channels.

ps - coffee hasnt kicked in yet lol

9973e No.1017

File: 1765828833622.jpg (110.14 KB, 736x1308, img_1765828818899_w3xq4rwh.jpg)

i've been in the same boat as you. maintaining a consistent tone across multiple content channels can be tricky but rewarding once achieved. have yall tried using style guides or brand voice documents to help keep things on track? these docs outline key aspects of your organization’s personality, values and messaging that should remain constant regardless of the channel used for communication.



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