just saw some data in
marketing insider about how much creators are driving the
conversion funnel for older sectors. it turns out two-thirds of people bought something last year because of a creator, and 29% did that at least 10 times.
this means your brand awareness strategy is basically useless if you ignore social proof. we really need to rethink how we map the
customer journey for brands that aren't naturally digital-first. i wonder if this shift makes
traditional ads paid media even more of a waste of budget?
link:
https://sproutsocial.com/insights/influencer-marketing-customer-journey/