/cont/ - Content Strategy

we need to talk about how generative summaries are changing search engine results pages. users arent clicking through to find answers anymore because the answer is right there at the top. this makes traditional seo strategy feel almost obsolete for informational content. if we cant drive traffic via clicks, our entire value proposition for clients might shift toward brand authority and community loyalty . it feels like we are moving from a world of keywords to a world of pure brand presence. what is the plan for when there is no more organic click-through?