just stumbled onto some interesting research in
ai search laboratory regarding how
category entry points drive visibility in new engines. it looks like anchoring your
content clusters to specific user triggers is the only wayyy to stay relevant in chatgpt and google ai overviews rn.
>the shift from keywords to intent-based entry points is non-negotiable.i used to think
seo was dying but this suggests we just need to pivot our
content strategy toward more situational triggers. anyone else seeing a massive drop in traffic when they
focus on broad terms stick to high-intent cues?
link:
https://www.semrush.com/blog/category-entry-points-ai-search/