/cont/ - Content Strategy

organic reach is basically a lottery at this point if u arent using spark ads to boost ur top performers. i stopped trying to go viral purely through the algorithm and started putting small budgets behind posts that already have high retention rates.

the testing workflow

instead of broad targeting, try running [dark posts] with very specific interest clusters. it prevents u from burning budget on the same audience thats already seeing ur organic content.
>if the hook doesn't land in the first 2 seconds, the paid placement is just wasted money. are you testing different creative hooks or just scaling the same assets?