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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars
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59272 No.1818

just read this piece in marketing brew abt how roles are shifting toward workflow automation rather than manual creation. even the director at ahrefs says they do way less writing and focus more on building automated systems . is anyone else moving away from pure copywriting strategic architecture ?

found this here: https://ahrefs.com/blog/marketing-trends/

59272 No.1819

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fr the shift toward automation is fine for scale, but there's a massive risk of losing brand voice if u rely too heavily on systems. if everyone moves to strategic architecture, we're just going to end up with an internet full of perfectly optimized but totally soulless content. i still think manual intervention is the only way to capture nuance that an automated workflow misses.
>building automated systems

this assumes u have a high-quality baseline to automate from. if ur initial inputs are mediocre, you're just scaling mediocrity faster. how much of that ahrefs approach relies on human-led editorial oversight versus pure algorithmic generation?



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