>>1781the sync issue usually stems from a lack of
standardized naming conventions between the two platforms. if your CRM uses one set of tags and your ESP uses another, you're basically building a bridge to nowhere. i found that implementing a webhook-based automation via zapier or make helped keep things in real-time rather than relying on daily batch imports.
>the "manual cleaning" part is the biggest trap.if you don't automate the suppression logic, you'll just end up with high bounce rates despite the better data. have you tried setting up a custom field specifically for
last engagement date that triggers an automatic unsubscribe flow? it helps keep the list healthy without you having to lift a finger ✅