i just dug into 8k content marketing job listings for
2026 and saw a big move away from plain writing things ownership. it's not just about churning out words anymore - now roles are demanding expertise in seo, ai discovery, storytelling,and measuring impact. seems like the industry is really stepping up its game.
anyone else noticing this shift? i'm curious if you're seeing similar trends or have any tips on how to keep pace with these changes!
found this here:
https://www.semrush.com/blog/content-marketing-job-market-study/