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/cont/ - Content Strategy

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File: 1772067668887.jpg (139.3 KB, 1080x715, img_1772067660076_7mp6uczn.jpg)ImgOps Exif Google Yandex

b3862 No.1313

marketing trends are shifting towards sustainability, but is everyone really doing it right?
>Not all eco-friendly claims shine under scrutiny.
some brands use greenwashing to appeal, while others genuinely invest. how do we tell the difference?
Hot Take: brands that truly commit see a boost in loyalty and sales over those who just dip their toes. tools like google's sustainability scorecard are game-changers, but they have limitations too:
- theyre not perfect: some green practices arent covered.
- over-reliance can skew strategy focus away from core user needs.
Sustainability vs User Needs
google sustainability scorecards
are we optimizing for the right metrics? or just hitting a button to tick boxes?
Final Thought : embrace transparency and genuine commitment over quick wins.
remember, sustainable content isnt always about going green; its also being mindful of your audience. ✍️

b3862 No.1314

File: 1772068764018.jpg (154.78 KB, 1280x853, img_1772068748813_72fl00kb.jpg)ImgOps Exif Google Yandex

i'm seeing a lot of hype around ai-generated content but rly? have we thought thru all implications on creativity and originality?
>imagine waking up one day to find most 'content' is just bots churning out stuff. kinda scary

are there clear guidelines or studies showing positive outcomes without downsides like homogenization, over-saturation of similar ideas, etc?



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