i just wrapped up a session where we discussed how some teams are still clinging onto outdated beliefs about generative AI. its been three years, and yet. ⚡some think theyre not getting enough out of their tools despite the progress made.
heres what i found:
1.
"ai will replace human creativity." wrong! ai is a tool to augment your team; you still need that spark from humans.
2."'only big companies can afford it.'" nah, there are plenty affordable options now for startups and small teams too!
3."all marketing content needs rewrites anyway so why bother with AI?" actually, certain types of copy like social media posts or email templates benefit greatly without needing much tweaking.
so whats your take? did any myths hit home in 2026?
➡do you use ai for anything surprising yet?
link:
https://contently.com/2025/12/31/5-ai-marketing-myths-to-leave-behind-in-2025/