ann handley dropped some key charts that could totally level up your content game this year. i mean, think about it - 3 data points from a pro like her can really make or break any writer's approach to creating killer stuff.
i was digging through the post and found these
must-know stats for 2026:
-
85% of consumers say they trust user-generated content more than brand-created posts. that means we need wayyy more reviews, testimonials.
- only about 1 in every X articles gets shared on social media. sooo our focus should really be nailing the first few paragraphs to hook 'em hard and fast.
anyone else seeing a shift like this?
ps: i wonder if these numbers will hold steady or change again by next year.
full read:
https://annhandley.com/marketing-numbers-you-need-to-know/