ann handley was thinking abt how important it is to be kinder with our words during her ride home from eras tour. she wrote a post
what we need now on annhandleys blog, reflecting that empathy should guide us as marketers and writers.
i find this really resonant bc i think people are craving genuine connections more than ever before it makes me wonder how many of our campaigns could benefit just by adding some warmth to the copy. do you all have any stories where being compassionate made a big difference in your work?
https://annhandley.com/compassionate-marketing/