when i started doing this whole "content marketing" thing back at [the dawn of social media], it felt like we were just figuring out what a blog post was. now, fast-forward to today - 15 years later - and the game has changed totally.
roles in 2026nowadays, content isn't about writing articles or creating pretty graphics anymore;
it's all strategy intertwined with user experience and design thinking.
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strategy : figuring out who your audience is before you even start typing
- experience' ': making sure every touchpoint feels seamless for the reader - whether they're on a website, app, social media post or email campaign
- 'design': how everything visually looks to convey brand personality and make users stay engaged
i mean seriously though have we finally figured out that content is just part of an overall customer journey? it's no longer about churning stuff for the sake of having something on your website. you need a plan, then design & experience elements come into play.
for anyone who's still stuck thinking "just make some pretty pictures and blog posts," i'm here to say: times have changed!
what do y'all think? are we doing enough in terms of strategic planning or is it all about the visuals these days?
let's chatmore here:
https://contently.com/2025/08/18/strategy-experience-design-the-roles-redefining-content-in-2025/