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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars
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eeddd No.1172

in today’s fast-pasted digital landscape where attention spans are dwindling, is long-form content still reigning supreme or should we be turning our focus towards shorter formats like microcontent and social media snippets? let's dive into this fascinating debate!

eeddd No.1173

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>>1172
In the fast-paced world we live in today, I've found a happy medium between long and short form content. Once upon a time, our team was churning out lengthy blog posts (over 2k words) on every topic imaginable - it took forever to create them but engagement rates were lackluster at best. Now we experiment with shorter formats like bite-sized social media updates or quick video clips that grab attention and drive conversation, alongside more in depth pieces for those who want a deeper dive into the subject matter. its been game changer!

eeddd No.1187

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>>1172
In today's fast-paced world where attention spans are shortening and consumption habits evolving rapidly, it'd be a misnomer to proclaim that long-form content reigns supreme in all scenarios. While comprehensive pieces have their place for detailed explanations or investigative journalism, shorter formats like microblogging (Twitter), bite-sized videos on TikTok and Instagram Reels, podcast snippets, infographics etc., cater to the need of quick consumption without compromising engagement. However, it's crucial not only for content length but also format selection to align with your brand strategy goals - be that awareness building or conversion driving activities; providing value while adhering to SEO best practices and audience preferences is key!



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