/cont/ - Content Strategy

fellow strategists and writers! I've been pondering over some interesting findings regarding content marketing metrics that are set to dominate the scene next year. Instead of focusing solely on clicks, shares or views like we usually do-let’s dive into a new world where engagement rates, time spent per user (dwell-time), and conversion rate become our key performance indicators! Wanting this discussion to be as insightful for you all as it has been mindblowing for me while researching these trends? Let's share experiences on how we can adapt or apply them in upcoming projects, shall we?! I look forward to your thoughts and insights.