/cont/ - Content Strategy

Alrighty then! Struggling with maintaining a consistent tone across multiple content channels? I feel ya. Here are some tips that might help: 1) Create an editorial style guide - it's your bible of brand voice and should include do’s, don‘ts & examples for each channel; 2) Assign specific team members to be the 'tone police', ensuring all content align with guidelines set in said guides ;3 ) Use tone-of-voice templates when creating new pieces - this ensures your messaging remains consistent across channels. Hope these tips help!