Hey all you search engine optimizers and clever marketers out there! Ever heard of Entity-based optimization? It's a fresh strategy that could seriously level up our keyword games. Instead of focusing on random phrases, we dive into concepts, relationships & context to make sense in the eyes (or algorithms?) So here’s how it works: Search engines recognize entities - think people, places or things as distinct ideas and link them through their Knowledge Graph for a better understanding of meaning AND topical authority. Pretty cool huh? Now you might be wondering (like I did), why should we bother with this change in approach… Well my friends, by optimizing around entities instead of keywords alone - our content becomes more meaningful and contextually relevant to search engines, which can lead us straight towards better rankings What do y'all think? Have you tried it out or have any questions about Entity SEO magic sauce (so clever!)? Let’s chat & share some wisdom with one another in this awesome community of ours. Onwards and upwards to content optimization greatness!
Source:
https://blog.hubspot.com/marketing/entities-seo