/cont/ - Content Strategy

fellow content creators! Ever wondered why even though you've poured your heart into a post, it doesn’t seem to get the attention it deserves? Well… turns out our readers are in and OUT within 15 seconds. That means we only have that short span of time (and less than half their undivided focus) for them to make up their minds: stick around or bounce off! The numbers don't lie - users checkout just a fifth to three-fourths of the webpage content, with an average stay duration barely exceeding 15 seconds. Scary stuff huh? And yet here we are still writing as if our readers will read every word from start till end… So how can we make sure that they do stick around and actually absorb what's on offer instead of scrolling away in search for something more captivating or relevant to their needs?! Let’s dive deeper into the world of scannable content, bullet points & grabbing headlines! #contentstrategy

Source: https://yoast.com/the-psychology-of-scannable-content-and-bullet-points/