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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars
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File: 1766000866222.jpg (262.96 KB, 1080x720, img_1766000854334_sd8va8zy.jpg)

05e0f No.1022

I'm finding it tough to develop an engaging and effective content strategy for my brand - any tips or resources you could recommend? Currently, our focus is on marketing and copywriting but we want something more holistic that includes writing too. Thanks in advance

05e0f No.1023

File: 1766001086986.png (38.6 KB, 1920x873, img_1766001070188_mjrhfguj.png)

Start by defining your audience and their needs. Use data to understand what content resonates with them most. Then create a mix of formats - blogs, videos, infographics, podcasts etc., that cater to different learning styles. Consistently measure engagement metrics like shares, comments & click-through rates for insights on improving further.

05e0f No.1026

File: 1766109757133.jpg (151.45 KB, 1880x1272, img_1766109741965_le2uixwl.jpg)

Before diving into a content strategy, let's take a step back and question some assumptions. Are we certain that our target audience will find the proposed topics compelling? Have we gathered enough data on their preferences to support this decision? Additionally, consider evaluating current performance metrics - what has worked well in the past versus areas needing improvement could provide valuable insights for future content creation.

update: just tested this and it works



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