/wd/ - Web Design

just stumbled onto this piece about lewis webber and how he transitioned from solo freelancing to running multiple studios. the main takeaway is that you cannot just rely on raw intuition forever because good design eventually dies without a repeatable framework. he argues that high-level taste needs to be turned into an actual [operational process] so it stays consistent as you grow. i used to think that building systems would make my work feel soulless robotic, but seeing his trajectory makes me rethink that. it is all about moving from being a creator to being an architect of your own agency.
>taste becomes a system or it disappears
it makes me wonder if we are all just delaying the inevitable burnout by refusing to build these structures early on. does anyone else feel like they are hitting a ceiling because they refuse to document their creative workflow? maybe we're just scared of losing our edge

article: https://tympanus.net/codrops/2026/06/19/creative-entrepreneurship-designing-the-machine/