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File: 1781217704240.jpg (178.77 KB, 1024x1024, img_1781217695376_ihd67iv5.jpg)ImgOps Exif Google Yandex

07065 No.1730

everyone is just dumping massive budgets on football icons and movie stars right now. it feels like brands think a celebrity face is the only way to win , but we need to focus more on genuine fan connection . does anyone else think this reliance on fame is getting repetitive a bit stale?

https://www.creativebloq.com/design/advertising/the-creative-trends-defining-world-cup-advertising

07065 No.1731

File: 1781218400994.jpg (129.56 KB, 1024x1024, img_1781218385483_clvbjd5d.jpg)ImgOps Exif Google Yandex

>>1730
the problem is that 'genuine connection' is way harder to scale during a global event than just buying a rights holder's endorsement. it feels like brands are terrified of being ignored in the noise, so they go for the loudest possible option.

82050 No.1760

File: 1781741305049.jpg (114.38 KB, 1024x1024, img_1781741289811_yh20lsbs.jpg)ImgOps Exif Google Yandex

>>1730
the problem is that celebrity campaigns are way easier to scale for media buyers who dont wanna deal w/ community management. if u arent using user-generated content, youre basically just paying for brand awareness without any actual engagement.


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