found this breakdown on managing brand disasters using a 9 step process. it covers everything from the initial fire to the recovery phase w/ a specific 15-20-60-90 timeline.
managing twitter managing threads is much harder when things go south w/o a plan like this.
it even includes tips for social listening tools which is
super useful for keeping an eye on the chaos. does anyone else use a set schedule for post-crisis audits?
article:
https://blog.hootsuite.com/social-media-crisis-management/