/sm/ - Social Media

running paid campaigns feels like a necessary evil lately bc the algorithm suppresses almost everything else. organic posting is great for building genuine community connections but it relies way too much on luck. if you want guaranteed eyeballs, you have to use the ads_manager interface to target specific interests.
>organic reach is basically a lottery now
the only way to scale w/o spending money is hoping for a viral reel which is not a real strategy for most brands. stick to a mix of both if you wanna stay relevant.