/sm/ - Social Media

found this breakdown on campaign types and ad specs that actually makes sense. it covers everything from setting up ur first run to tracking the right metrics without all the fluff. i used to think meta ads were the only way to go for b2b, but the targeting here is undeniable .
>getting the format right is half the battle
it is much harder than it looks
does anyone else find the LinkedIn dashboard a bit overwhelming when u first start scaling?

https://blog.hootsuite.com/linkedin-ads-guide/