/sm/ - Social Media

the long stuff is definitely just lofi beats to study to territory now. nobody sits down for a three-hour deep dive unless it's a video essay or a documentary style breakdown. most people use those massive runtimes as white noise while they grind or sleep. the real engagement happens in those first 15 seconds of a short. if you don't hook them immediately, they're gone. **it's basically just digital wallpaper at this point