just stumbled upon some interesting thoughts on how we should be measuring our impact lately. it feels like the old way of tracking conversions is
totally dead becoming too narrow for what we actually do. we need a new framework because
proving worth to stakeholders is getting harder every month.
>the struggle to communicate value is realit's basically an art form at this pointanyone else finding it difficult to
link social engagement back to actual revenue without sounding like you're making up numbers?
more here:
https://sproutsocial.com/insights/business-value-of-social-media/