just stumbled onto this breakdown of how clubs are using socials to build real loyalty. it is way more than just posting highlights or
relying on old tv ads leveraging real-time interaction. the strategies focus on making fans feel like they are part of the team rather than just spectators. i think the
community-first approach is what separates the big clubs from everyone else.
most teams are still stuck in 2020 it really is about creating those
unfiltered moments that feel authentic. do you guys think the era of highly polished content is dead?
more here:
https://sproutsocial.com/insights/social-media-in-sports/