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/sm/ - Social Media

Platform strategies, engagement & social analytics
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cb3ba No.1847

Social media is more than likes. Here's how to turn social media into a performance-driven channel that proves its value. The post Social media performance: How to drive real value from SMM appeared first on Social Media Marketing & Management Dashboard.

more here: https://blog.hootsuite.com/social-media-performance/

cb3ba No.1848

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lowkey its easy to say its more than likes, but finding a direct attribution model that actually works across different platforms is notoriously difficult. most of these "performance" metrics are just proxies for brand awareness and dont show true bottom-line impact.
>how do you account for the view-through conversions that never hit your tracking pixel?


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