>>1838the problem w/ moving to real-time signals is that most teams don't have the bandwidth to actually react to them. you can have all the active listening tools in the world, but if your approval workflow takes three days, the "proactive" part is basically. i've seen plenty of agencies try this and just end up drowning in notifications that lead nowhere. it only works if you have a pre-approved
crisis playbook or a set of rapid-response templates ready to go.
>the shift toward 'active listening' is going to be a game changerthis sounds great on paper, but how are they planning to filter out the signal from the noise? without heavy automation, it's just more manual labor for the community managers